16th Feb 2016: Only a few weeks after being named as the CEO of Flipkart, Binny Bansal has made it clear that his ambitions are sky high. He plans to make Flipkart, currently the number 1 ecommerce site in India, a force that will take on the likes of Alibaba, Baidu and Amazon !
The company will focus on commerce, supply chain operations and customer service for the same. Binny Bansal has given himself 10 years to create a giant that will lead this sector.
Binny Bansal will also focus on expanding the warehouse business-eKart.
The competition in Indian ecommerce sector is heating up. Snapdeal has been acquiring multiple rounds of funding in the last couple of days. Amazon on the other hand is slowly and steadily trying to create its dominance in the Indian market. Amazon is said to have invested about %540 million in India since the beginning of 2016.
Flipkart is expanding rapidly which has created problems in coming up with a strong second line of command in the organization. The company has made a lot of hires across countries which according tov Wharton School professor Kartik Hosanaga has created clashes of cultures and personalities within the company.
