28 April, 2016, Mumbai: Bioworld Merchandising Inc., a US based worldwide leader in the design and distribution of licensed and private label merchandise for young adults announced the acquisition of VoxPop.com, India’s online destination for licensed products.
With assimilated synergies, the collaboration promises a wider and deeper variety of merchandise to its strong base of growing customers. The acquisition will help build a strong product portfolio for apparel, accessories and footwear with over 100 brands across the entertainment industry.
Established in 1999, Bioworld is a global leader in the licensed industry with offices in Dallas, New York, Minneapolis, London, Toronto and Delhi. Founded in 2013, VoxPop has established a dominant following of millennial consumers with licenses of iconic brands such as Disney, Marvel, Star Wars, DC Comics and Warner Brothers.
This combined expertise and extended reach, will provide customers with access to the largest collection of iconic and emerging pop culture merchandise. VoxPop will be the destination brand for all things pop culture across India.
Speaking on the deal, Raj Malik, Founder and CEO, Bioworld Merchandising said that, “This acquisition is a part of the firm’s overall growth strategy. We will work together and play to our strengths to deliver a better value proposition for our customers. Through this partnership, Bioworld will have direct access to the customer and foster a stronger bond with the growing pop culture community in India.”
Siddharth Taparia, Founder and CEO, VoxPop commented, “This acquisition brings together two major players in the licensed merchandise space. While VoxPop continues to be independent in the way it operates, we believe our combined strengths will unlock the opportunity to accelerate growth in the category. With a wider reach and deeper portfolio of products, we will maintain our position of leadership in the category of licensed merchandise, giving the Indian consumer a one stop shop for all their popular culture merchandise needs.”
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