Nitin Konde
21 March, 2016, New Delhi: The renowned online marketplace for ethnic products, Craftsvilla has spread its wings to explore the market of Middle East, New Zealand and Australia. The company is expecting to generate revenue of around 100 cr in 2016-17, officials said.
Sharing his thoughts on the development, Manoj Gupta, Founder, Craftsvilla, said, “We have seen a lot of demand from international markets, even remote areas like the Polynesian islands. We have seen a lot of traction from consumers in Australia and the Middle East. There are Indian citizens in Australia who have a high demand for products like the spiritual vessel bowl Urli, among the other home products, and furnishing products like quilts and pillow covers sell well.”
A curated list of products, with prices starting at US $20, will be available for the overseas markets, Gupta said, adding that in the Middle East, the company expects good demand for its lehengas, salwar suits and kundan jewellery, while in New Zealand it expects to push furnishing and home products, reports ET.