Shoppers in thriving market like India have strong preference for digital technologies such as smart phones and social media, particularly for sourcing product information, price comparisons and purchasing. As personalized offers and recommendation backed with rewards attract shoppers the most, a comprehensive platform to provide these services was required in the market.
The current ecommerce business is just the tip of the iceberg. As per NASSCOM the e-commerce industry will be a $100bn industry by 2020.The market is all set to explode is so is the affiliate industry.
The founders of DealsnPrice have therefore developed a website with a unique algorithm for price comparison and offering coupons & deals based on individual customer requirements.
About DealsnPrice Product
[box type=”shadow” align=”aligncenter” class=”” width=”600″]Dealsnprice.com is a “Savings” platform that helps end customers to compare prices, find best deals, coupons & earn cash back on their online purchases. The platform helps buyers to overcome cognitive dissonance by creating a tech enabled platform, which would help consumers to Spend Less & Save More.[/box]
Dealnprice.com went live in August 2014 and since then their growth trajectory has been steady. Within a short span of time, the website has grown to be a leader in its niche domain. The platform concentrates on end-to-end savings for shoppers by offering price comparison for product such as Electronics, Mobiles and by offering Deals and Coupons for Lifestyle and other categories with Cash back over and above on all transaction routed through the platform.
The company has also developed a price sensitivity matrix which sends “Price Alert” notifications for Top Selling Products in each category. The notification engine is based on the preferences of customers. Currently the company testing this on Electronic Categories and will extend this to other categories very soon.
About The Founders
DealsnPrice was started 10 months ago by Sumit Gupta and Nishit Dayal. With more than 5 years of experience in Category Management, Merchandising & Product Development Portfolios, Sumit looks after Technology, Product Development & Business Development aspects.
Nishit has worked in the entire life cycle of the businesses, from establishing categories like CE, HA IT & Telecom for India’s Largest Electronic Retailer – Next Retail, to efficiently nurturing business development portfolios in LG & Whirlpool. After working in a wide array of industries including FMCG, Apparels, Consumer Durables, IT & Telecom Industry, Nishit now looks after the Marketing & Client servicing aspects at DealsnPrice.
The company started up as a two people company in August 2014 & has scaled to a 20+ member team in a span of 10 Months of Operations. The revenue has been growing at a 10X pace on QoQ basis and the company has been focused on improving our product experience on continuous basis.
Future Plans
Started only 10 Months back, today DealsnPrice are among top 10 affiliate sites in India. The company today generates a GMV of more than $3Mn for various eCommerce companies and has a target to generate a GMV of more than $10 Mn by end of December 2015.
Keeping an eye on exponential growth of internet population of the nation and growing prospects of E-couponing and Cash Back Industry, Dealsnprice.com is set to expand its horizons. As usage of smart phones is rapidly increasing in India, the company will launch its mobile application to reach out for larger customer bases. It will foray into Mobile Marketing and App Download market shortly. Dealsnprice.com is looking for 10-x growth rate, becoming the most trusted destination for consumers providing Coupons and cash back.
The company is also on a hiring spree across all departments and aspires to be the company with highest levels of employee satisfaction.
DealsnPrice believes that “Automated Personalization” is the future of this market and is therefore aggressively working on the mobile platform which will help them to personalize the deals & offers based on individual preferences.
DealsnPrice is looking to raise anywhere between $3-$5 Mn in the coming few months.
