Dineout, which is a Times Internet owned online restaurant table booking service, has now acquired Binge, a food-tech company based out of Delhi for an undisclosed amount of sum.
The acquisition will even led Binge digital co-founder to join the entire team of Dineout. This even includes the Binge Technology, domain expertise, intellectual property in AI and ML and analytics data management.
Ankit Mehrotra, CEO, and cofounder, Dineout said, “With a proven record of their services for their partners through their video menus this integration will add an edge to our product. We will start offering this product eventually across all the cities we are present in over the next few months.”
Dineout was founded in the year 2012 by the Vivek Kapoor, Nikhil Bakshi and Ankit Mehrotra. The company even claims to currently serve more than 20 million diners across the 40k restaurants in more than 17 cities, which includes the Mumbai, Delhi, among others. The Times Internet acquired the company in the month of April 2014.
“Our digital video menu showcase has helped our partner brands increase the sales of their lowest selling product by 25%. Our integration with Dine-In will be a revolutionary step in the food industry, which will offer a pleasing experience to consumers and will help restaurants up their game,” said Prakhar Agarwal, cofounder, Binge Digital.