06 September 2019, India:
Shell Advance Lubricants and Ducati today announced the first edition of Shell Ducati Riders’ Day. The two brands are trying to establish a stronger connect with their customers and deliver on their brand promise.
Recently, Shell Advance Lubricants India launched its unique limited-edition promo pack series. The company is offering attractive packaging and surprise prizes to its consumers.
Ducati has invited 60 trained Ducati Professionals for Shell Ducati Riders’ Day. This will be topped up by a stellar appearance of official MotoGP rider Andrea Dovizioso. Shell Advance has facilitated the first ever appearance of the top-class MotoGP rider in India.
The Open Track Day is open for all Ducati motorcycles excluding the Scrambler range while the Road Academy would accommodate all Ducati owners.
The event will also see Ducati create unparalleled riding experiences by inviting 60 trained Ducati Professionals. This will be topped up by a stellar appearance of official MotoGP rider Andrea Dovizioso. Shell Advance has facilitated the first ever appearance of the top-class MotoGP rider in India.
On this event, Ducati DRE Certified trainers would provide exclusive training to all participants for the Ducati Road Academy at the event.
This will be followed by the Ducati Open Track Day, which will provide an opportunity for all Ducati superbike owners to ride on track further enhancing their skills to outride all challenges and pursue their passion for the ride.
The passes for participation are available at introductory price of ₹11,000 for riding on track and ₹7,000 for the road academy.
Track Riding is limited to 40 slots, each slot would include 5 sessions of 15 to 20 minutes each. The Road academy is limited to 25 slots and would include the full training.
Gareth Flood, Chief Marketing Officer, Shell Lubricants, India said, “We are excited to lead with such consumer promos where consumers can experience the real thrill of Motor Sports. Once again Shell Advance has lived up to its Brand Promise of constantly curating new experiences for customers and is going to bring Andrea Dovizioso to India for the first time.”
Gareth Flood, added, “Having Ducati as our partners reinforces our technical capabilities to cater to high end performance bikes and our successful track record on MotoGP tracks. We hope to see the riding fraternity join us for the Shell Ducati Riders’ Day and make it a grand success.”
Sergi Canovas, MD of Ducati India said, “After the resounding success of all our experiential activities, we are proud to announce our first ever Shell Ducati Riders’ Day exclusively for all Ducatisti. This experience would help riders improve their riding skills under the guidance of certified instructors and enhance the joy of riding on road as well on track. With Dovizioso joining us, we are sure that this edition is going to be a unique and electrifying one.”
(Image – Ducati)