Flipkart’s ‘The Big Billion Days’ received overwhelming response last year. With unbelievable discounts and deals for customers, Flipkart managed to create an impact on the Indian consumers to shop online. Wait for the best deals offered across all the product categories. This time of the year is termed as the festive season in India with celebrations starting with Navratri, Dusshera, and then Diwali will come soon after in November. These are the times when we Indians irrespective of caste, religion or status, are on a festive season shopping spree. Buying all sorts of products for ones’ own self as well as for gifting.
Big billion days for retailers and consumers in India
This time Flipkart returns with the The Big Billion Days from October 13th to October 17th,2015. Flipkart claims it to be bigger, better, like never before and offered to App users only. Celebrating the start of the festive season, this Big Billion edition will be offering unbeatable discounts across 70+ product categories like electronic gadgets, mobiles, tablets, footwear, clothing, accessories, fragrances, baby care, home furnishing, kitchenware, hardware, books, media, fitness gadgets and many more. The brand, Myntra will also be a part of the Big Billion Day sale, though only with selected items.
This is a good opportunity for both the customers as well as the sellers to capitalize on. A win-win situation for both, where the sellers offer better pricing with reduced margins and reach out to a larger customer base which increases the number of orders to compensate the discounts. At the same time the customers are overjoyed to buy the product they want at lesser prices.
Amazon also announced their ‘Great Indian Festive Sale’ across App and web as part of the Dusshera Celebrations, during the same duration. It means customers are going to get loads of best offers, deals and discounts on all the products categories.
Improvisation basis the last year’s learnings
With the valuable experience from last year, when customers complained of cheating on discounts, incorrect prices, crashing of the site, delay in deliveries and several other constraints, this time the company seems to be ready for the situation. The Big Billion days offers will be available to App users only and would be for five days, unlike last year’s one-day affair.
Flipkart has put in more efforts this time through special training programs like Flipkart Seller Campus and Flipkart Helping Hands to train the sellers from cities Delhi, Mumbai, Surat, Kolkata and Bangalore,. This would enable the sellers to manage their inventories optimally during the special sales days as well as to overcome logistical and technical challenges.
India shops the most during this time of the year, with 75 percent of traffic coming via mobile. We expect sales through this ‘App only’ to be the biggest shopping event of the year,” said Mukesh Bansal, Flipkart.
The sale would be unfolded day wise when new categories will be introduced every day. Whereas, great deals and offers from the categories would stay active till the end of the sale.
[Image Source: flipkart.com]
This year Flipkart has made special efforts to ensure a seamless shopping experience for its 50 million customers with offers on 30 million products across 70+ categories. They have also opened new fulfilment centres, across the country to guarantee efficient delivery.
They would also rope in their partner banks to give customers exclusive offers during these 5 days like extra 10% off with terms and conditions by SBI Debit & Credit Card, Citi Bank, Standard Chartered and YES Bank.
How the Customers should be ready for this year?
Shopping through the App-only during the ‘big billion days’ will have exciting offers and special discounts to shop for gift items, apparels, footwear, mobiles, furniture, laptops, toys, large appliances, jewellery, watches, home furnishing items and many more.
Customers who wish to stay ahead of the rest and want to get the mind-blowing offers before anyone else does, here’s what they need to do to gear up for the Big Billion Days:
Step 1: Download the Flipkart App.
- The reason why you should download the app is simple – The Flipkart Big Billion Sale can be used via App-only.
- If you already have the App, make sure it’s the latest version which has the Ping and Image Search Feature.
- Simply use the app to shop from anywhere and anytime.
Step 2: Get your Wish list ready before the sale.
- Browse through the products across categories like mobile phones, home & kitchen appliances, books, furniture, large & small appliances, laptops and sports & fitness.
- Add the products which you like, to Wish list by tapping that little heart icon next to the products.
Step 3: Save the delivery addresses beforehand
- While placing an order, if you save the delivery address beforehand, it would ensure faster checkout process, before the product gets out of stock.
Step 4: Save your payment method/ card details
- Cash on Delivery might not be available for all the sellers.
- Save convenient payment options like your Debit/Credit Card details safely with Flipkart and ensure a faster checkout.
Keep a track of the latest coupons, deals and discounts offered by Flipkart, by browsing through the online coupon sites HappyCheckout.in, Shop Pirate, Couponraja and many other options.
[Image Source: flipkart.com]
How is the competition approaching?
Amazon’s Great Indian Festive Sale is the move of the eCommerce giant to capitalize from the situation, where more than 50 million customers are targeted to shop online. The offers will be available to customers on mobile App as well as on the site.
Amazon has also come up with special privileges for app users from Oct 16th to 17th, 2015 which has been declared as app only deals. Additional cashback of 15% for App shoppers and 10% cashback for shoppers shopping on site with HDFC cards. Also, all the App users can access the top deals, 15 minutes before it hits the website. They have also communicated to their existing customers to update their delivery address and other details to save time while shopping during the sale.
How the Amazon’s Great Indian Festive Sale has been planned?
Customers would get to make huge savings on apparels, footwear, furniture, jewellery, accessories, electronics, home décor, and more during the Great Indian Festive Sale, while an opportunity to compare the prices and offers with that of Flipkart.
Step 1: Download the Amazon.in App or Website
Step 2: Sign-in to your Amazon.in account or sign-up for an Amazon account through the Amazon.in App;
Step 3: Nominate yourself for the Promotion by filling in your Amazon account details on the “Nomination Page for the Sneak Peek Promotion” and clicking on the “Subscribe” link on the Amazon.in App.
Step 4: All the customers who successfully download the Amazon.in App, during the Promotion Period, will be able to view 4 different products (listed by third party sellers) which will be available for purchase on the Amazon.in App/ and Amazon.in site, every day for the “Great Indian Festive Sale” during the period commencing from 13th Oct to 17th Oct, 2015.
Step 5: All the customers who successfully complete all the actions mentioned in Step 1 to Step 3 above, will be able to view 30 different products (listed by third party sellers and available for purchase on the Amazon.in Site/ Amazon.in App during the Sale Period) on a “Sneak Peek Email”, which will be sent to the registered email address of those customers’ on or before 08:00 PM on the 12th October, 2015.
[Image Source: amazon.in]
The customers in India would have a festive time this year benefitting from the Big Billion Day and Great Indian Festive Sale, surely. As it would be a five day affair and not just be a one-day event. However, there are still chances of missing out on the deals if delayed.
Some tips to grab the desired deals on the products:
- Stay logged on via App preferably or on the website
- Save/remember password for easy login
- Select the products beforehand and add it to your wish list
- As soon as you see an offer on the product in your wish list, proceed to checkout.
- Check coupon codes available on coupon sites in, Couponraja, etc.
- Correctly Save delivery address, billing address and payment modes beforehand.
- Apply coupons, select the address and payments and click checkout.
Keep your wish list ready before you start shopping. Have fun browsing the products across the categories and pick your desired products.
About The Author :
This article is authored by – Uday Nandan, CEO & Founder of HappyCheckout is an experienced designer by profession and serial entrepreneur by passion with over a decade of experience in versatile fields like software user interface design, digital marketing, mobile and proximity marketing.