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Flipkart’s Online Grocery Store ‘Supermart’ Enters Mumbai

Flipkart Supermart

08 May 2019, India:

E-commerce marketplace Flipkart, today announced the launch of  its online grocery store, ‘Flipkart Supermart’ in Mumbai.

Mumbai is the 5th city where Supermart has been launched. Flipkart Supermart is live in Bengaluru, Chennai, Hyderabad and Delhi.

The company has set up a separate supply chain for groceries in the city which includes fulfillment centres and a last-mile delivery network.

With the launch of Supermart in Western India, Flipkart expects to collaborate with farmers, producer organisations and local MSMEs to create a sustainable ecosystem, add jobs to the economy and bring a superior experience to customers, the company said in a statement.

The platform’s groceries portfolio currently spans staples, FMCG and dairy products, with a private label offering that also offers staples.

Manish Kumar, Head of Grocery at Flipkart, said, “With Flipkart Supermart, we see tremendous potential for us to leverage our expertise in logistics and technology to give our customers the maximum savings, convenience, quality, and breadth of selection.”

Manish Kumar, added, “Our grocery business has grown phenomenally over the last year, making this the right time for us to bring our seamless shopping experience to Mumbaikers. We are constantly working to improve our offerings and are looking forward to excelling in this space.”

As part of the launch, Flipkart Supermart promises free delivery on orders above Rs. 600, the best prices on top brands, and Re. 1 deals.

The company has also promised open-box slotted deliveries for easy doorstep returns.

The launch of Flipkart Supermart in Mumbai assumes significance as Grocery, which is the biggest retail category in India, is also the most underpenetrated among major categories in Indian e-commerce.

(Image – Flipkart)

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