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FreshtoHome secured $20 million from Iron Pillar

FreshToHome, which is a Bangalore based online fish and meat grocer has now secured $20 Million from the Joe Hirao, and Iron Pillar, the founder of the Japanese life media platform ZIGExN.

The company as of now has a plan to use the funds to expand in India and overseas especially in the UAE. FreshToHome operates in the nine cities and has opened stores in the Chennai and Bangalore recently. It claims to have an annualized sales of INR 100 crore.

The company had secured $11 million in the month of May as a part of its first funding round, which was led by the CE-Ventures.

“This is our first investment in the food-tech space, and we wanted to be certain of the value offered by the brand and strong technology-enabled moats for the business,” said Anand Prasanna, managing partner, Iron Pillar.

FreshToHome was clocking 14000 orders a day already, according to the report.

“The perishables category is worth $250 billion. We recently crossed 14,000 orders a day, which reinforces our belief that if you give consumers safe to eat food at an honest price, you can create a brand that people love,” he said.

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