29th Feb 2016: In a world where startups and tech companies surely seem to be attracting all tech talent, GE has decided to fight back ! In three new commericals, all of which will air during Oscars 2016, the company is mocking startups and showing how working at GE is much better and cooler .
The new ad campaign brands GE as “a digital company that’s also an industrial company.” The campaign shows programmers begging for a job at GE. Below are the three ads.
https://www.youtube.com/watch?v=9NlasD8Xh30
https://www.youtube.com/watch?v=G0-UjJpRguM
https://www.youtube.com/watch?v=BmZ7eornkP0