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GE Trying Hard To Attract Tech Talent; Mocks Startups In A Commerical That Will Air During Oscars

by Dipti Gore
February 29, 2016
in Business, News
Reading Time: 1 min read
0
GE Trying Hard To Attract Tech Talent; Mocks Startups In A Commerical That Will Air During Oscars
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29th Feb 2016: In a world where startups and tech companies surely seem to be attracting all tech talent, GE has decided to fight back ! In three new commericals, all of which will air during Oscars 2016, the company is mocking startups and showing how working at GE is much better and cooler .

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The new ad campaign brands GE as  “a digital company that’s also an industrial company.”  The campaign shows programmers begging for a job at GE. Below are the three ads.

https://www.youtube.com/watch?v=9NlasD8Xh30

https://www.youtube.com/watch?v=G0-UjJpRguM

https://www.youtube.com/watch?v=BmZ7eornkP0

Tags: AdvertisingcomercialGEGeneral ElectrichiringOscarstechtechnology
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