GetNatty, which is a Vadodara based fashion-focused e-commerce startup, has now secured an undisclosed amount in the funding round of seed led by the clutch of investors.
The investors include the Edupedia Co-Founder Parth Patel, Grihapravesh Chairman Abhay Khumar and Indian Revenue Service Officer Binod Choubey.
The company will now be going to use the funds to develop its latest technology arm and explore some of the new revenue streams.
GetNatty is a marketplace for local designers and designer wear. It also provides an AI-enabled personal stylist and even plans to use predictive analytics and Business Intelligence to help designers on the marketplace.
“We will continue to experiment and bring in new revenue formats, be it in the form of new business channels, fashion events, geographies and product launches which will add real value to the fashion community in India,” Kaizad Hansotia, CEO and founder of GetNatty, said.
GetNatty is among some of the few startups in the fashion-focused e-commerce segment that have been trying to find their feet in a market dominated by players such as the Myntra-Jabong.
