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Gloob acquires Banana Interactive to consolidate its technology foothold


31st July 2015,  Mumbai: Gloob Décor with its latest acquisition of Banana Interactive, now plans to further its vision of becoming a market leader in Augmented Reality enabled interior designing.

Banana Interactive, a self funded gaming and application development startup now spearheads the Visual App Development vertical at Gloob. The acquisition gives wings to the vision of developing a cutting edge application for interior designers, retailers and end customers to visualize their furniture or furnishing buy in high quality 3-d enviroments matching their spaces.

Mrinal Sharma, Partner, Gloob Decor added, “Gloob envisions the idea of combining cutting edge hardware with technology enabled applications to create Special Experience Zones for retail showrooms, wherein customer can design their desired furniture by selecting each modular element and see it projected on a wall with real objects like bookshelf, vase, center table etc. to get an accurate feel of the space. BI team brings with them a valuable skill set of gamification of this experience and thus we are very excited about this development.”

Ritesh Ranjan, Co-Founder Banana Interactive remarked,  “In future such functionalities will have Augmented Reality wherein people will be able to view objects in 360 degree format in their home environment and making structural changes to the objects.”

Talvinder Singh, Head Tech Gloob Decor pointed out, “Recently launched décor apps by Gloob such as Flipcouch and Flipspaces are targeted towards a varied set of stakeholders, such as retailers, furniture manufacturers, interior designers. These apps aim at empowering them with a plug and play solution for converting their entire portfolio into soft format, thereby making it easy to design and share.”

Since its inception Gloob has constantly endeavored to create clutter breaking products for its customers. We subscribed to their vision that visualization of products is a key challenge to crack in this domain. I’m sure our joining hands will allow Gloob to push the envelope for technology in the Interior Designing space, said Prafful Sahu, Co-Founder Banana Interactive talking about the acquisition.

Stepping towards augmented reality Mr. Ankit Agarwal, Head Sales and Marketing pointed out – Augmented Reality in the home decor market can truly disrupt the 1.5 lakh Crore Indian market for home decor and furnishing. We truly believe that with a razor sharp focus on building the right technology product and combining this with a disruptive model can establish us as a blue ocean leader in the technology enabled home decor buying and selling space.

Thus the giant leap of Gloob Décor in interior and technology space has not only made it one of the fastest growing organization in the space but also a firm that has constantly reinvented and diversified itself with the passage of time.

Founded in 2011, Gloob is arguably India’s fastest growing brands in Interior Designing and home furniture and furnishing. The Company’s business portfolio spans across product design and manufacturing in key categories like office furniture, wall decoration  and home decor accessories. Gloob has more than 2 lakh unique products designed and manufactured in-house as part of its manufacturing and distribution portfolio.

The Gloob Umbrella also has fast growing turnkey Interior designing and contracting business through which it occupies a close to 50% market share in startup offices in Mumbai and more recently in Bangalore. The Company is looking to design and contract close to 1 million sq ft of property over the next 6-8 months creating spaces which are edgy, quirky and redefine the rules of office furnishing in the country.

The more recently launched Technology Vertical (Flipspaces Technology Labs) is an ambitious attempt at changing the rules of the game of product creation and visualization in home and office decor

The company employs over 200 people spread across 30 nodal cities and is head-quartered in Mumbai.



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