20 April 2017, USA:
Alphabet Inc.’s Google is planning to add an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser as per the report by WSJ.
Google is expected to announce the feature within weeks, but how, is still debatable. According to the reports, Google is considering two options for implementing the feature in its popular Chrome web browser.
One is to block all advertising that appears on the sites with offending ads, instead of individual offending ads. In this case, site owners may need to ensure all of their ads meet the set standards. However, this move will affect Google online revenue in vast.
The other option is to simply block the offending ads in the question.
Google spokesperson told Ars Technica, “We do not comment on rumor or speculation. “We’ve been working closely with the Coalition for Better Ads and industry trades to explore a multitude of ways Google and other members of the Coalition could support the Better Ads Standards.”
The Chrome browser now accounts for a large portion of web-browsing globally, so switching on ad-filters within it could give Google more control over the ad-blocking situation, industry observers say. In the U.S. Chrome has nearly 47.5% of the browser market across all platforms, according to online analytics provider StatCounter. (Image- Telepresence Option)