• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Friday, June 13, 2025
  • Login
  • Register
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home Tech

HAMMER successfully creates a niche for the Athleisure Tech brand; plans to launch tech-savvy innovative products this year

by Rohan Mathawan
January 25, 2021
in Tech
Reading Time: 6 mins read
0
HAMMER successfully creates a niche for the Athleisure Tech brand; plans to launch tech-savvy innovative products this year
TwitterWhatsappLinkedin

You might also like

Samsung Surpasses Apple in India-Assembled Smartphone Production

FlexiLoans Raises ₹665 Crore in Six Months, Welcomes BII as New Investor

HDB Financial Services Eyes ₹12,500 Cr IPO by Mid-July: Biggest Listing of 2025

The fashion industry has witnessed a major transformation in recent years. One such trend was the adoption of Athleisure wear in our lifestyle. Most of us reading this won’t even know what exactly is Athleisure. And when this word has taken over most of the generation, you ought to know what it is!  

So, as the name expands Athleisure accounts for “Fitness+comfort”. Comfort being the primal focus, this segment seems to be existing from long ago. Ever wore pyjamas while travelling? You got the point now!

The Athleisure wear industry has become an integral part of the new-age fashion. Blending it with the Audio sector, The Athleisure tech is increasingly picking up pace. Fit bits have been available for long but having a dedicated place for such products in the Audio industry is indeed a huge milestone. One such notable brand that made this possible and deserves a mention is HAMMER. 

Being the first to touch the Athleisure segment, HAMMER has built a recognised name in no time. 

When questioned about how Mr. Rohit Nandwani, COO, HAMMER, brainstormed about the idea of the start-up, he explains, ‘’We wanted to fill in the hole that the leaders in the same industry were leaving behind. The launch of Apple’s air pods and the removal of headphone jacks eventually led to the creation of a new industry for wireless earphones. But this eventually wasn’t just enough to start with. We wanted to create something in the same industry but in a distinctive niche. This is how we grabbed the opportunity  and placed ourselves as India’s first Athleisure Tech Brand.” 

Further sharing his experiences about the roller coaster ride at HAMMER, Rohit fills in, ‘’We received a phenomenal response within just one year of our inception. All thanks to the increasing need of technology, it actually helped us to come up with HAMMER and introduce a high-end athleisure tech brand. Our sales turnover in 2020 was 14 crores approximately. We are elated that we could receive a good response from the customers. Majorly, for now, the orders that we receive are mostly from Tier 1 and Tier 2 cities.’’ 

With the pandemic tossing our lives upside down, many businesses suffered a huge setback. So did them! But now with the new normal, they have been making efforts to streamline the operation and hit the market back with a bang. 

When questioned about the post-COVID situation and strategies, he said, ‘’the pandemic did bring in a challenge for us to increase our online visibility but we love to conquer anything that seems hard at first. That’s what outshined later. Ever since the pandemic has spread its arms, so have we by working aggressively into making the digital platforms our sole home. The future is digital and we are building newer strategies to capture most of the online platforms. As we say ‘We are present where our potential customers are’. That is where our ideology resides!’’ 

They have indeed upscaled the Athleisure market by adding a section of ‘tech’ in it. On probing him about what sets them apart from the other players in the market, Rohit says, “Through our products, we say out loud that we are here to promote an active lifestyle by encouraging people to workout as a part of an enjoyment.”

Hammer has a diverse product portfolio of hearables and wearable accessories. Sharing details about the USP of Hammer and its products, he shares, ‘’Our product design is what differs us from the other players in the market. We’ve been promoting Fit don’t fall through our campaigns so as to disseminate a message that by wearing HAMMER you’ll experience a snug fit that definitely won’t fall off. Our aim is to provide high-quality products at affordable pricing. Since every product requires different technology, we have a stringent 66-point quality checklist right from the factory to the hands of the users including drop test, water-resistance test, just to name a few.”

When probed about the future expansion and investment plans, he shares, ‘’As of now, we have a control of 2.1% of the share in the audio market. Having said this, we do plan to grow and prosper. We wish to spoil our users for choices by launching innovative products with advanced technology.’’   

Shedding light on the mission and vision of the company, Rohit answers in a crisp one-liner, ” With Hammer, We’ll continue to satisfy the requirements from our customers and would generate trendy audio gadgets in the coming years ahead. We won’t deviate from Athleisure tech, that’s our sole aim. We are coming up with a newer version of smartwatches and earbuds in 2021 to match the latest technology”

For a startup brand to pull off everything from scratch is indeed a task, And when the point is to make its own community. HAMMER has come up clean with every bit of it. 

The founder added that “Initially, we did face downfalls but we never saw them as a sign of regret but have always learned well from them and grown overtime. You should learn from your mistakes is a quote that may sound cliche but Trust me that really works and helps you rise”

They have been performing well in the online space. However, he gave us a hint about their foray into the offline market. He shared, ‘’ The digital arena has been a boon for us. However, we do plan to go offline soon. We are still working on the plans and in talks for the same.’’ 

For the budding startups, Rohit suggested “Build your unique segment first and then continue to work in the same direction, you’ll see wonders”

Further, he added “We are still thriving to beat the competition and will continue to call ourselves a start-up undoubtedly for years ahead because that’s what keeps us going”

The Athleisure tech industry is booming and brands like Hammer have further helped drive the growth of this sector. The customers will be in for a treat as with each passing day, technological advancements are happening and this will further aid in the launch of innovative and tech-savvy products

Product Review

Hammer KO Unisex Bluetooth 5.0 Sports Truly Wireless Earbuds with Touch Control

Hammer KO Unisex Bluetooth 5.0 Sports earbuds offer multiple usages ranging from making calls, to listening to music while working out. It offers ergonomic features and chic designing at an affordable pricing. 

This product comes with high-sensitivity touch sensors that can detect even the slightest of touches. They are designed with premium quality technology to ensure that they provide high-end features along with a good user experience to their customers. 

The brand offers this piece with a snug fit making it easy to carry and is definitely an ideal companion for traveling purposes. The earbuds provide hassle-free usage as they come with easy accessibility to adjust volume settings, change the music tracks, etc. Its contemporary and sleek design makes the product ideal for your workout sessions. They are light and comfy to use and unlike other fellow players, They offer the right fit and won’t cause any discomfort to your ear.  

Another unique technology that they offer is their free fall designing. They come with a strong grip and won’t fall and won’t even restrict the user. Their auto pairing feature helps sync both the earbuds smoothly. 

Its Bluetooth V5.0 technology aids in 2x enhanced transmission speed along with zilch technical errors like signal drops or music cutoffs. The notable point is that these earbuds are recharged completely in just 2 hours. And once charged, they have an extended shelf life and will last up to 20 hours. Their wireless charging option makes them all the easier to handle. 

Its compatibility with iOS and android gives it an edge over the other players in the market. Another unique feature is that this piece comes with a water-resistant body. Additionally, as its name suggests, its use is not limited to any specific gender which makes it the go-to option for your earbuds requirement. 

Priced at Rs. 2,799, KO Unisex Bluetooth would be an ideal choice to use during your workout regime due to its water-resistant and comfy features.  

Tweet54SendShare15
Previous Post

Zomato buys 100% stake in Sports start-up, Fitso

Next Post

Electric Vehicles that will arrive under Rs 10 lakhs in India

Rohan Mathawan

Content Editor at Techstory Media | Technology | Gadgets | Written more than 5000+ articles about different niches from Tech to online real money gaming for reputed brands and companies. Get in touch Email: [email protected] For Business Enquires related to TechStory [email protected]

Recommended For You

Samsung Surpasses Apple in India-Assembled Smartphone Production

by Rounak Majumdar
June 12, 2025
0
Samsung Surpasses Apple in India-Assembled Smartphone Production

Samsung has emerged as the leading producer of India-assembled smartphones, outpacing Apple in both volume and local value addition, according to recent industry reports. This development highlights the...

Read more

FlexiLoans Raises ₹665 Crore in Six Months, Welcomes BII as New Investor

by Ishaan Negi
June 12, 2025
0
FlexiLoans Raises ₹665 Crore in Six Months, Welcomes BII as New Investor

FlexiLoans, a leading digital lender focused on MSMEs, has raised ₹665 crore in six months, with British International Investment (BII) joining as a new investor. The fintech aims...

Read more

HDB Financial Services Eyes ₹12,500 Cr IPO by Mid-July: Biggest Listing of 2025

by Ishaan Negi
June 12, 2025
0
HDB Financial Services Eyes ₹12,500 Cr IPO by Mid-July: Biggest Listing of 2025

In this article, we will explore HDB Financial Services’ massive IPO plans, the strategic context behind the move, and its broader significance for India's financial markets. We will...

Read more
Next Post
Electric Vehicles that will arrive under Rs 10 lakhs in India

Electric Vehicles that will arrive under Rs 10 lakhs in India

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook flipkart funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?