We have seen how to start a startup and the fundamentals required before starting up, we also saw how to stabilise your operation and increase your customer base, most importantly how to raise money.
But the one question that we are still trying to find an answer is how to establish a company culture within the company so that the external customers can relate easily. To know that, we need to understand what is culture.
Try to Google it and the first answer you would find on top would be. “A culture is a way of life of a group of people–the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.” Now coming to the important question,
What is Company Culture?
Everyday core values and actions of each member of the team in pursuit of our company mission
If you don’t have a good culture in the company, you can’t pursue your destiny.
Why does it matter?
- First Principles
- Alignment
- Stability
- Trust
- Exclusion
- Retention
Each of the above points are explained individually in the video and if you understand the true meaning of each, then it will help your company to move FASTER (See for yourself, the first letters of the above points).
For every team break down, the reasons can be pointed out to 5 major factors viz., Trust, Conflict, Commitment, Accountability, Results. For effective results as output, you need to have a core company culture as your input.
Culture cannot be in mere papers, it should be practiced regularly so that it becomes a part of us. The practice can be kick-started by incorporating your mission to your values, perform and also look out for the candidates who are not just technically fit but also culturally fit for your company. The main idea is to make it a daily habit, so that it stands to the true meaning of Culture.
How did AirBnB establish it’s company culture? Get to know from the man himself in this interesting Q & A session between Alfred Lin of Sequoia Capital and Brian Chesky of AirBnB !
To know more about Culture and Hiring, stay tuned to Techstory !
Check out our How To Start A Startup Series !