Pee Safe, which is a hygiene and wellness brand, has now secured INR 30 crore in the funding round of Series A led by the Alkemi growth Capital, wellness, and health-focused fund.
The startup will now be going to use the capital to strengthen R&D, expand its distribution and product development.
The brand, as of now, provides an array of hygiene products for both the men and women, which includes the natural intimate wash and wipes, menstrual cups, breast pads, aloe vera infused panty liners for lactating women, etc.
Vikas Bagaria, Founder, Pee Safe, said, “Apart from helping with product development and other aspects, the capital infusion will help us support our talent needs in areas such as sales, marketing, and finance.”
Pee Safe products are currently available in modern trade, general stores, airports, and organized stores across more than 40 cities. They are also found on their website and on e-commerce platforms.
