Hyundai Motor's N Brand Unveils Two Rolling Lab Concepts, Signaling High-Performance Vision for Electrification Era

Hyundai keeping car culture alive with its EV concepts “rolling labs”

Hyundai is working on keeping car culture alive as it is developing two performance-focused electric vehicle concepts. They are called “rolling labs” by the automaker. Ioniq 6 body is a modified version on RN22e, and N Vision 74 is made with the 1974 Pony Coupe concept. Both the designs have a fresh and sporty look, with the futuristic pod.

Hyundai Motor's N Brand Unveils Two Rolling Lab Concepts, Signaling  High-Performance Vision for Electrification Era
Image credits- Hyundai

The two concepts of keeping the old culture (car models) alive come from Hyundai’s “N” sub-brand. The sub-brand focuses on high-performance vehicles. Among both of the models, the N Vision 74 is said to be most striking, featuring elements of the 2025 Hyundai V Vision Gran Turismo and 1974 Pony Coupe concept. The 1974 Coupe concept was designed back in the day but never released. It was originally designed by the iconic Giorgetto Giugiaro, the one who was successful with the making of DMC DeLorean.

But this iteration swaps the gas-powered engine for a hybrid hydrogen fuel cell system capable of pushing the car over 250 kph (155mph). There’s also the 62.4 kWh battery with 800V fast charging capabilities, as well as an over 372-mile driving range.


The RN22e isn’t as flashy as the N Vision 74, but it’s still pretty sleek. It utilizes the same aerodynamic streamliner design as the Ioniq 6 that the company just introduced last week, which allows for more efficient performance. According to Hyundai, the RN22e has a 77.4kWh battery with 400 or 800V fast multi-charging capability, as well as a maximum speed of over 250kph (155mph). And if you want to indulge in what Hyundai describes as an “emotional driving experience,” you can take advantage of the RN22e’s N Sound Plus feature that generates fake engine sounds as you drive.

Hyundai has been pushing out some impressive concept cars lately, like this badass EV restomod. There might be a chance that these models might not make it to the market at all. However, unlike the earlier times, it is different now with respect to various advancements. Automakers like Rimac and various luxury cars have showcased high-performance models. It could be a dream come true for those waiting for a futuristic car look, which was imagined through the movies.