Well known South Indian Singer MS Krsna performed in this first-of-its-kind event, and up his sleeve is the premiere of the music video of his latest single titled ‘Odathey Oliyathey’. Before his performance, the 23-year-old singer-songwriter said, “I’m thrilled that it will be one of the first videos from the Indian independent scene to play in a metaverse event.”
M S Krsna is a multilingual singer songwriter-guitarist-music producer. As a session artist in the film industry, he has recorded for Composers such as Ghibran, Bombay Jayashri, Bindhumalini, V. Pradeep Kumar, Girish.
He started writing and making songs from the age of 14-15, says, “The hook of the song came to my mind while I was on my scooter to college, in 2019. Then, I worked on the song, but I produced it fully only during the last lockdown. The lockdowns were a depressing time and it was mentally exhausting for me as well. So, I wanted to work on this to inject some positive energy for all.”
The idea of this single came about during the most unlikely of places: when he was on his way to work on a bike. “Many of my best ideas come in the strangest of places,” he recalls, “I was studying to be an audio engineer at SRM and was also working as an assistant director on Tamil film ‘Vaazhl’, directed by Arun Prabhu.
I was on my feet all the time and this song is also about how one has to have the stamina to receive the good things that come into your life. We assume we need endurance only for unpleasant experiences, but that’s not true. We need strength and self worth to receive the good things life has to offer.”
Once the metaverse launch was set on motion, the work for the premiere began. “For premiering it on the metaverse, we ensured the cuts looked correct as we sped up the process for the launch. Then, we handed the song over to the team for them to run it through before the event. They tested the output and it was all smooth,” he adds.
The song was launched at a place called Tardiverse in the metaverse and a digital trading platform made it happen, shares Krsna while talking about the experience of being part of it. “On the D-day, I was also part of the wedding as a digital avatar watching the launch.
I was watching it from my room, and there were many different avatars. We were going through Hogwarts castle to the Tardiverse, where the song was being launched. It was a very futuristic, crazy experience altogether. And I feel this is the starting point of something big and the capability of it is mind-blowing, especially how technology, art and artistes get integrated in this.”
