MoHUA accomplices with Google to dispatch #LooReview Campaign
2nd October, 2018
The Ministry of Housing and Urban Affairs, under the aegis of Swachh Bharat Mission – Urban (SBM – U), has collaborated with Google to dispatch the Loo Review battle to energize every single neighborhood manage in India to rate and survey open toilets on Google Maps. This battle is a piece of an element which enables all residents to find open toilets in their urban areas on Google Maps, Search and the Assistant and furthermore give criticism on the equivalent. 500+ urban areas in India with in excess of 30,000 toilets with the name of “SBM Toilet” are right now live on Google Maps.
One of the destinations of the Swachh Bharat Mission – Urban (SBM – U) is to give sanitation inclusion through open can offices crosswise over urban communities in India for accomplishing Open Defecation Free (ODF) status. With around 3400cities as of now having accomplished ODF status, and different urban communities equipping towards the equivalent, there is presently a need to guarantee that the ODF status is maintained through nonstop utilization and legitimate upkeep of open toilets.
The joint battle to be kept running all through October and November 2018 is a push to expand the mindfulness and simplicity of finding open toilets crosswise over India. The crusade will include and connect with Local Guides in India to rate and survey open toilets on Google Maps, and utilize the hashtag #LooReview for the opportunity to be highlighted on Google Local Guides’ social channels. Nearby Guides are individuals who share surveys, photographs, and information on Google Maps to enable individuals to investigate the world.
Shri DurgaShanker Mishra, Secretary, Ministry of Housing and Urban Affairs said, “The Ministry has identified that there is now a need to move beyond monitoring and measuring outputs and targets for toilet construction to enhance actual usage, functionality and sustainability. The ‘Public toilets near me’ feature will benefit citizens, particularly women and senior citizens, who often find it difficult to find access to clean toilets in the public space. The feedback provide by local guides through the Loo Review campaign will press upon the Urban Local Bodies to take proactive steps to improve public toilet facilities across the country.”
Chetan Krishnaswamy, Director Public Policy, Google, said “Google is a committed partner in achieving the Government’s vision of a Swachh Bharat. ‘Public toilets near me’ is a feature that is supported across Google Maps, Search and the Assistant. In close partnership with the MoHUA, we have mapped toilets across 500 cities in India in the last year alone. Through the #LooReview campaign we are engaging our enthusiastic Local Guides community in India to further increase the awareness on public toilets in the country, and help citizens discover clean and well-maintained options in their vicinity.”
(Image:- Local Guides Connect)