Credits: The Economic Times

Meta Platforms Plans to Launch Twitter Competitor and Expands AI Applications

A stand-alone app modelled like Instagram will be released by Meta Platforms, formerly Facebook, with the objective of competing with Twitter, according to recent staff meeting leaks. These stories shed insight on Meta’s response to the altering social media platform landscape and were published by reputable media outlets including The Verge and The Wall Street Journal. Additionally, Meta executives discussed a range of AI initiatives, including internal AI projects and chatbots for WhatsApp and Messenger with various identities. This article examines the possible impacts of these changes on Meta Platforms and the greater social media ecosystem.

Credits: MobileWorldLive

Meta’s Response to Twitter:

Chris Cox, chief product officer of Meta Platforms, allegedly stated the company’s aim to launch a rival to Twitter through a stand-alone app built on the Instagram platform. This action is in response to requests for a more “sanely run” platform from creators and public figures, who may be alluding to recent modifications made to Twitter by Elon Musk. Meta aspires to offer a different venue for interesting and meaningful interactions by utilising Instagram’s sizable user base and current capabilities.

The choice to create a Twitter rival fits with Meta’s overarching plan to expand its services beyond the leading Facebook network. Instagram, which places a strong focus on visual content and attracts younger users, might offer a strong substitute for Twitter’s text-based model. The combination of Instagram’s popularity and reach, along with Meta’s substantial social media expertise, puts the business in a position to have a significant impact on the microblogging industry.

Expanding AI Applications:

The revelations made clear Meta’s goals in the field of artificial intelligence in addition to its intentions for a Twitter rival. A number of AI-driven ideas were presented by executives to improve user experiences on various Meta platforms.

The incorporation of chatbots into WhatsApp and Messenger with various identities and use cases is a big advancement. Users will benefit from more personalised and contextually appropriate interactions thanks to this AI-powered feature. Meta can develop intelligent chatbots that can comprehend user inquiries and answer to them in a human-like manner by utilising natural language processing and machine learning methods. The experiences of customer care and assistance on these platforms could be completely changed by this development.

An AI editing tool for Instagram Stories is a noteworthy instance of artificial intelligence that was mentioned in the leaks. By offering users automated ideas, filters, and effects to enhance the visual appeal of their stories, this application may improve the users’ production and editing processes. The goal of Meta is to improve the usability and engagement of content production on Instagram by utilising computer vision algorithms and deep learning techniques.

Meta intends to use AI support bots internally. By automating tedious work, enabling quicker information retrieval, and improving internal communication, these bots can help employees. Meta Platforms seeks to increase organisational productivity and operational effectiveness by leveraging AI.

Possible Impact:

The development of AI applications across all of Meta’s platforms has the potential to completely alter how people interact and produce information. Meta intends to develop a more seamless and customised user experience by adding intelligent chatbots, boosting content creation through AI editing tools, and optimising internal operations with support bots. These developments could alter user expectations and establish higher benchmarks for AI-driven features in the social media sector.


The probable launch of a Twitter competitor by Meta Platforms and the expansion of AI applications across its platforms are important developments, even though the leaked material should be treated cautiously until official announcements are made. These actions demonstrate Meta’s desire to advance beyond its Facebook roots and broaden its product line. If successful, the Twitter rival might change the dynamics of the microblogging industry, and the AI applications could improve user experiences and operational effectiveness. Meta Platforms appears prepared to make significant advancements in these fields as the social media landscape continues to change.