Nissan announced its plans to introduce 23 electric vehicle models by 2030, including the 15 EVs. This revised plan is to accelerate electrification further, in response to changes in customer needs and the business environment. The number of models as the customer needs are growing.
Nissan will increase the number of models to meet the growing needs of customers for exciting and diverse electrified vehicles, introducing 27 new electrified models, including 19 new EVs, by the fiscal year 2030. As a result, the electrification sales mix across the Nissan and INFINITI brands by 2030 is projected to increase to more than 55% globally, up from the previous forecast of 50%. In line with the progress of electrified vehicle penetration, Nissan’s latest forecast for its sales mix of electrified vehicles sold in major markets in the fiscal year 2026 in Europe with 98%, Japan with 58%, China with 35%, and the US with 40%.
This will increase the global sales mix of electrified vehicles from the planned 40% when the vision was announced to more than 44% by the fiscal year 2026. To address rapid market changes in China, in 2024 Nissan plans to launch an EV designed specifically for the market. In Europe, Nissan will continue its robust electrification plans and will also explore stronger collaboration with the Alliance.
Nissan intends to further enhance customer experience through personalized services for long-term engagement. Nissan will boost its Connected Car Service strategy from enriched on-board content to enabling on-demand functions to cater to diversifying customer needs. The company aims to achieve this through Software Defined Vehicles which is already demonstrated by the e-architecture currently installed in Nissan Ariya and will be available in more models in the coming years.
The company is looking into adding a second source of batteries produced in the U.S., he said, which would contribute towards the existing supply from Envision AESC. Nissan is confident it will be in compliance with the Act due to the localization of battery production starting in 2026. Nissan, which released the Leaf — the world’s first mass-produced battery electric vehicle — in 2010, is now seeking to catch up with Tesla in the U.S. and Volkswagen AG in Europe. The Japanese auto manufacturer has committed ¥2 trillion ($14.7 billion) to electrify more of its lineup and make battery-powered cars a key driver of future growth. Around 55% of Nissan’s sales, including for the Infiniti brand, will be from electrified vehicles, according to the carmaker. Electrified vehicles made up 13% of global sales in the third quarter of 2022.