BMW of North America and Electrify America collaborate on a deal to provide 30-minute free charging for two years to BMW EV customers. It will be a complimentary service to BMW customers opting to buy an electric vehicle and will be launched as a program by the companies. Vehicles that come under the program are- BMW iX xDrive50, BMW i4 eDrive40, and BMW i4 M50. The program will be starting in March this year.
The 30-minute EV charging will be provided as complimentary charging for customers. They will be able to charge from any of the 3,000 Electrify America chargers from all over the US. Even the largest all-electric BMW vehicles can be used in these chargers with ease by using Electrify America’s ultra-fast charging network. Details about access to other models and upcoming vehicles will be announced in the coming months.
President and CEO, BMW of North America, “The collaboration with Electrify America is one more step on our road towards a sustainable future. Charging availability is a key feature when it comes to electric vehicles. We’re excited to offer our customers access to charging that is fast, affordable, and convenient, as we launch the next generation of all-electric from BMW.”
Access to ultra-fast chargers
By using in-car navigation, the myBMWappTM, or the Electrify America app, BMW all-electric vehicle owners can easily locate the chargers. As the chargers are ultra-fast, a 30-minute charging would ensure the vehicle is fully or almost charged. Customers once they reach the charging point, would be able to have access through the app without any hassle.
President and CEO of Electrify America, Giovanni Palazzo said, “This is a very exciting time as more drivers are turning to e-mobility for their transportation needs to travel around town and across the country. Our coast-to-coast network of ultra-fast chargers is growing every week with more charging stations that are ready to welcome new owners of electric vehicles from BMW. We are delighted to collaborate with such a prestigious automotive brand.”
The news about collaboration comes just after a press release recently that CEO Oliver Zipse was warning against the early transition to electric vehicles. BMW is known for making luxury and efficient vehicles find challenging to keep up with the standards in the transformation. Despite the contradictory sayings, the transformation for the company has been going on for more than a decade. BMW’s first purpose-built, fully electric vehicle, the BMW i3, was launched in 2013 alongside the hybrid-electric BMW i8 coupe in 2014.