Oxigen Wallet to spend Rs 99-cr in brand campaign



New Delhi, Sep 8 (PTI) : Digital wallet firm Oxigen will be spending USD 15 million or about Rs 99 crore for campaigning as official sponsor of the South African T20 cricket team during their tour to India in October.

“By making Indian cricket fans hosts to the visiting teams, we plan to reach every nook and corner of India, using interactions with the Proteas in person, and on television, through outdoor promotions, on social and digital media and through radio channels,” Oxigen Wallet CEO Ankur Saxena said in a statement.

Oxigen Wallet is a non-bank mobile wallet, approved by RBI, which allows it’s users to send and receive money through popular social channels like Facebook, Whatsapp, Twitter, SMS and Email.

The company is official sponsor of the Proteas – South African T20 cricket team visiting India for The Mahatma Gandhi-Nelson Mandela Series in October. The company said that the campaign will be run till December.

“This extensive four month campaign will communicate Oxigen Wallet’s key value proposition which, #Platthehost, will be around safety, convenience and dependability. The marketing budget set for the entire campaign is approximately USD 15 million,” Saxena said.

“The previous success of incorporation of global players in IPL teams, have made the South African cricketers a household name, amongst the cricket fans in India. Hence, sponsoring them was a natural choice,” he said.