Panasonic announces that it is going to invest 600 billion yen ($4.9 billion) in vehicle batteries and other areas like supply chain software as its core growth in coming years. The Osaka-based manufacturer will invest 400 billion yen in electric vehicle batteries, and 200 billion in other technology like hydrogen devices. The investment will be over three years through fiscal 2024 as per their statement on Friday.
Kusumi, head of a leaner company that’s no longer bleeding red ink, is now faced with the challenge of steering Panasonic onto a path of sustained growth. He spent the last year shaping it into a holding company, which the CEO says will make it easier to decide where to invest for long-term growth. When looking to define areas of growth, Panasonic “considered what society will look like in 2030 and back-cast from there,” Kusumi said in a briefing.
One of those areas of growth is Panasonic’s business supplying batteries for EVs. The manufacturer is in talks over a site for a factory in the U.S. where it plans to build next-generation 4680 batteries for Tesla Inc. and potentially other automakers. The multibillion-dollar plant could begin operating as soon as 2024.
Supply chain software
It is a sprawling 104-year-old Japanese company that used to top global consumer electronics sales, is seeking new avenues for growth. The company’s previous Chief Executive Officer Kazuhiro Tsuga spent close to nine years shedding struggling businesses, such as plasma TVs, before handing the reins to Yuki Kusumi a year ago.
The manufacturer also sees opportunities in supply-chain software. Last year, it spent $7.1 billion to buy Blue Yonder, one of the Japanese firm’s biggest-ever acquisitions. Arizona-based Blue Yonder makes supply-chain management tools and uses artificial intelligence to predict product demand. The idea is to wrap Blue Yonder’s solutions together with Panasonic hardware, such as cameras and sensors, to offer higher-margin products to customers.
Kusumi said in an interview in June that he plans to spend two years “specializing and sharpening” Panasonic’s remaining businesses. Boosting efficiency over that period will increase the company’s ability to generate cash, freeing up hundreds of billions of yen to direct toward new initiatives including mergers and acquisitions, he said. Compared with past results, Panasonic’s new operating profit target “appears ambitious,” Kusumi said. However, the company’s working on “continuously improving in order to achieve its goals,” he said, adding that over the past year he’s gotten a “good sense” of what the company needs to do further develop its operations.