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Roots Ventures invests in Health Food Startup Kaarya Naturals


16 September 2019, India:

Mumbai-based Roots Ventures has announced investment in health food startup Kaarya Naturals. Roots Ventures is a multi-stage and sector agnostic investing platform.

Kaarya currently retails its range of protein and health bars under the brand eighty20. The company plans to expand its range of healthy snacks.

Japan Vyas, Managing Partner, Roots Ventures, sais, “We are what I call a snacking nation, but at the same time, we are increasingly witnessing a trend of eating healthy without compromising on taste. Consumers are focusing on nutrition and additionally, vegetarians looking for ways to overcome protein deficiency in their traditional diet. We are excited to be partnering with Kajal who brings her significant experience in health and nutrition to launch great tasting and healthy snacks, their association with TJUK will provide the company, ability to reach a wider audience in a short period of time.”

Kajal Bhatia, Founder CEO, Kaarya Naturals said, “As a whole food nutritionist and a homemaker, I was always searching for honest food products that develop high-quality, clean and safe food from sustainable and humane sources. When I struggled to find these products consistently, I decided to create my own. It is about inclusiveness, expanding choices, and fostering innovation.”

Kajal Bhatia, added, “When we started looking for investors, we were clear in our minds that we were looking for a long term partner and we found a good fit with the Roots Ventures team when we first met them. They believed in my vision for the Company and we share similar value systems. Further, Japan and the team’s stellar investing track record made our decision easier.”

Jigar Shah of Found Capital was the financial advisor on the deal.

Kaarya Naturals was founded by Kajal Bhatia in 2017.

(Image – Pexels)



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