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Tanishq launches virtual-try on experience zones at airports with mirrAR by StyleDotMe


06 April 2019, India:

StyleDotMe today announced that jewellery brand Tanishq, has licensed mirrAR, StyleDotMe’s augmented reality (AR) platform for creating a unique experience center for consumers, at the New Delhi and Bengaluru Airports.

At the airports, the mirrAR experience zones gives shoppers a luxury feel of a dressing room where they can sit and try hundreds of jewellery from Tanishq, take pictures and immediately share on social media for an engaging experience.

Users can see themselves in different jewelry products on a larger screen for an intuitive experience without going through the multiple physical trials and trying out a larger variety.

Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited, said, “Tanishq has always aimed at providing the best for our customers and this fascinating initiative of providing a magical experience using Augmented Reality technology, is one such approach to achieving that objective.”

Meghna Saraogi, Founder and CEO of StyleDotMe, said, “Tanishq has taken a step towards creating a fulfilling experience for their customers. Technology is helping the retail world do much more at retails stores, and with mirrAR, this has become reality.

Meghna Saraogi, added, “At StyleDotMe, we aim to revolutionise the jewellery shopping experience for every customer. With mirrAR, our world class augmented reality platform and this unique collaboration with Tanishq, we’re taking the leap into the future of jewellery retail where people will be able to try-on and buy jewellery without the need of physical inventory in the store.”

The Experience zone in Delhi is at Departure of T3 Domestic airport, after the security check. At Bengaluru it is at Domestic Airport, Departure.

(Image – Tanishq)



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