Sankara Narayanan
The Tekfusion has established its name among a growing market of discerning music listeners, who prefer high-resolution sound. Also, a majority of its consumers are those who expect much better sound than the stock earbuds supplied by mobile phone manufacturers.
The global earphones and headphones market size are poised for high growth over the next two decades owing to recent technological advancements in these devices and improved design.
Also, the growing market of portable devices which support music playback, such as smartphones and tablets, is expected to catapult the earphones market.
A Brief History of Company’s Launches and Announcements
Soon after the launch of Tekfusion’s first product – the Twinwoofers In-Ear Headphones – in 2012, the company made its products available to the Pan-Indian market, particularly in the E-Commerce space.
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In 2013, Tekfusion released the White Chrome Edition of the Twinwoofers In-Ear Headphones, and during the same year, it also launched the Twinwoofers M – Mobile Phone Headset (compatible with Android, Apple and Blackberry devices), which features multiple accessories, and an echo-cancelling, one click microphone for answering phone calls.
In 2014, the company launched its entry-level product – the Ecoofers In-Ear Headphones, whose enclosure is made of two components – real wood and aluminum, and the wooden portion of the earphones come in two variants – Bamboo and Ebony, giving the earphones a natural accent.
In 2015, the company made several revisions to its original product, Twinwoofers, by improving its audio performance and ergonomics, releasing an upgraded version of the product.
In 2016, Tekfusion launched its brand new website, enabling the consumers to directly purchase from the company, easing the product warranty claim procedure online, and burning in headphones – a practice of breaking in new pair of headphones to improve long-term performance. The company’s new website has helped it improve the customer service and direct interaction with the customers.
Go-to Marketing Strategy
Tekfusion does not spend fancily on marketing, and it has successfully sold a little over 40,000 earphones till December 2015, with just word-of-mouth marketing.
In between 2014 to 2015, the company was a sponsor of head-fi.org, an audio gadgets community where audiophiles and akin members can directly post their opinion on new audio gear. During this time, the Brand announced the launch of its products to the United States market through Amazon US.
The company’s products have been reviewed internationally by bloggers, journalists, newspaper editors and senior members of audio gadget forums. The company also has an active presence in the social media, as well as a music blog as a means of engagement, interaction, and support to its customers.
The Future
Tekfusion will be investing more on R&D of small and large transducers and product engineering to be ahead of the game of technological advancements in the emerging audio products. Through offerings in better sound quality, distinct, ergonomic and appealing designs, advancement in customer support, and a rich culture associated with product, the brand will continually serve consumers both continentally and internationally.
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