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Home Tech Automobiles

Toyota considering a reboot of its EV strategy to compete with Tesla

by Meghana Kandra
October 24, 2022
in Automobiles, Cars, Electric Vehicles
Reading Time: 2 mins read
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Toyota scrambles for EV reboot with eye on Tesla
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Toyota is reportedly considering a reboot of its electric vehicle strategy to compete better in the market. Last year the Japanese automaker announced that it is re-writing the $38 billion EV rollout plan to better compete with Tesla. Now, it is known that the automaker has halted some of its existing EV projects as the automaker has been slower to enter the booming market.

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Toyota scrambles for EV reboot with eye on Tesla
Image credits- The Japan Times

Furthermore, a working group within Toyota has been charged with outlining plans by early next year for improvements to its existing EV platform or for a new architecture, the four individuals said. In the meantime, Toyota has suspended work on some of the 30 EV projects announced in December, which according to the sources and a document reviewed by Reuters include the Toyota Compact Cruiser crossover and the battery-electric Crown.

According to Toyota, it was committed to carbon neutrality but declined to comment on specific initiatives. “In order to achieve carbon neutrality, Toyota’s own technology – as well as the work we are doing with a range of partners and suppliers – is essential,” the company said as stated by Reuters. The revamp under consideration could slow the rollout of EVs already on the drawing board. But it would also give Toyota a chance to compete with a more efficient manufacturing process, as industry-wide EV sales run past Toyota’s earlier projections.

Setting benchmark

As part of the review, Toyota is considering a successor to its EV-underpinning technology called e-TNGA, unveiled in 2019. That would allow Toyota to bring down costs, the people said. The first EV based on e-TNGA, the bZ4X crossover, hit the market earlier this year although its launch was marred by a recall that forced Toyota to suspend production in June. Production resumed earlier this month.

The review was triggered in part by the realization by some Toyota engineers and executives that Toyota was losing the factory cost war to Tesla on EVs. Toyota designed e-TNGA so that EVs could be produced on the same assembly line as gasoline cars and hybrids. That made sense based on the assumption Toyota would need to sell about 3.5 million EVs a year, roughly one-third of its current global volume, by 2030 to stay competitive, as stated by certain sources according to Reuters. But sales of EVs are growing faster. Automakers globally now forecast plans for EVs to represent more than half of total vehicle production by 2030. The person leading Toyota’s EV review is Shigeki Terashi, former chief competitive officer, according to six people with knowledge of the work, including two people close to Toyota.

Tags: EV productionEV salesEV strategyTeslaToyotaUS sales
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Meghana Kandra

Meghana studied PGD in Journalism, open university. She has more than five years of experience in content writing, from creative content development to online journalism. Electric vehicle enthusiast, engineer, and feminist.

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Kia EV5 Charges into the UK Market with Sleek Looks, Smart Tech, and Up to 329 Miles of Range

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July 13, 2025
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Kia’s EV portfolio continues to expand, and the EV5 is the newest entrant to join the electric SUV party in the UK. Nestled between the compact EV4 and the more performance-oriented EV6, the EV5 is designed to hit the sweet spot for families and city dwellers alike. With a striking exterior, sustainable interior materials, and solid electric performance, the EV5 aims to be more than just a placeholder in the brand’s electric journey. The EV5 will launch in the UK with one battery option: an 81.4kWh pack, delivering up to 329 miles of WLTP-certified range in the base 'Baseline' model and up to 313 miles in the mid-tier 'GT-Line' variant. Both versions are front-wheel-drive only. Powertrain and Charging Capabilities While Kia is keeping things simple (for now) with a single battery option, the EV5 doesn’t skimp on performance. The models revealed so far are FWD and optimized for efficiency. Power figures haven’t been fully disclosed yet, but expect punchy acceleration and smooth handling typical of the brand's electric models. What makes the EV5 especially practical for UK drivers is its 400V electrical architecture, which allows DC fast charging from 10% to 80% in roughly 30 minutes – or roughly the time it takes to watch an episode of The Office. Plug it into a 150kW charger and you're good to go in no time. Kia’s intelligent i-Pedal regenerative braking system also helps drivers maximize range with one-pedal driving, ideal for stop-start urban environments. Design: Sharp, Bold, and Boxy True to modern EV styling, the EV5 takes a bold leap forward with sharp lines, squared shoulders, and futuristic lighting signatures. The SUV embraces a boxier, more upright stance – a departure from the sleeker coupe-like profile of the EV6 – lending it a rugged, practical look that’s both urban- and adventure-ready. Expect a variety of vibrant colour options and distinctive alloy wheels across the trims, making this a head-turner on UK streets. Inside: Sustainable Luxury Meets Everyday Practicality Step inside the EV5 and you’re greeted by an airy, tech-focused cabin designed with both comfort and sustainability in mind. A seamless panoramic display stretches across the dash, combining the infotainment and instrument cluster into one fluid unit. There’s also generous cabin space, enhanced by clever packaging and flat-floor architecture. Kia has used eco-friendly materials throughout the cabin, including recycled fabrics and plant-based leathers. Add in massage seats, ambient lighting, and more storage than your average Zone 1 London flat, and you’ve got a space designed to both relax and impress. The Upcoming GT Variant While the Baseline and GT-Line trims are confirmed, Kia has teased a third, range-topping EV5 GT variant. This high-performance edition will feature all-wheel drive and a sportier character, but beyond that, details remain scarce. Expect it to arrive with beefed-up power figures, likely mirroring the punchy GT performance we’ve seen in the EV6 GT. Final Thoughts The Kia EV5 is shaping up to be a well-rounded electric SUV that offers strong range, thoughtful design, and innovative tech. With prices yet to be confirmed and the GT variant still under wraps, there's more to come – but based on what we’ve seen, the EV5 is a compelling new option for anyone looking to go electric in 2025. Keep an eye on Kia’s UK site for updates and bookings later this year.

Kia’s EV portfolio continues to expand, and the EV5 is the newest entrant to join the electric SUV party in the UK. Nestled between the compact EV4 and...

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