• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Saturday, July 12, 2025
  • Login
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home Business

Impact of Twitter Algorithm Changes on User Engagement and Polarization

by Ishaan Negi
May 31, 2023
in Business, Markets, News, Tech, Trending
Reading Time: 3 mins read
0
Tesla Addresses Auto Wiper Bug: Promises Enhancements
TwitterWhatsappLinkedin

One of the biggest social media sites in the world, Twitter, has made adjustments to its algorithms that have alarmed researchers. According to a research done by computer experts at Cornell University and UC Berkeley, the social network’s algorithms have been boosting hostility and fury in user timelines ever since Elon Musk assumed control of it. The study’s findings, the companies involved, and the potential effects of these algorithmic alterations on user behaviour and societal polarisation will all be covered in this article.

You might also like

Weekly Business News: Everything from Fipola’s shutdown to the Kuku FM battle

Weekly Startup Funding News: Indian startups raised $133 Mn this week; from Chai Bisket to AMAMA

Venugopal Naidu Says Dairy Industry Must Address Its Tech Challenges

<p>Researchers want to know whether highlighting controversial opinions on social media is more likely to create division in society </p>

Credits: Reuters

I. Research Findings:

Enhanced Emotional Content The study compared the information presented on Twitter’s “For You” personalised timelines and the chronological newsfeed by looking at tweets viewed by 806 users in February. The researchers found that the algorithm now gives “emotional content,” with a focus on rage in particular, priority. Regardless of the tweets’ original meaning, the algorithm has led to a rise in users’ emotional reactions, primarily anger. Conflict and division on the site may worsen as a result of this amplified emotional content.

II. Polarization and Othering Behavior:

Users’ behaviour typically changes when the algorithm displays political tweets, increasing the possibility of othering behaviour and negative thoughts towards individuals who hold different opinions. The political tweets that were chosen by a computer show more partisanship and out-group hostility. The algorithm modestly raises the proportion of out-group to in-group content rather than strengthening filter bubbles or echo chambers. Users perceive their political in-group more favourably and the political out-group more adversely as a result of this exposure to algorithmically chosen tweets, which increases affective polarisation.

III. Influence of Social Media on Public Opinion:

The study also emphasises how user interactions with suggested accounts and liked content influence the content that appears on Twitter’s chronological timeline. Users are more likely to see similar emotional content on the site when they follow and interact with accounts that share their ideas. The development of ideological echo chambers is facilitated by this self-reinforcing process, which also limits exposure to other viewpoints and may widen societal divisions.

IV. Companies Involved:

The famous social media app: ‘Twitter’ , which is the focus of this study, has come under fire for its algorithms and their possible effects on user behaviour and public debate. During Elon Musk’s time at the platform, the algorithms were changed, resulting in the amplified use of emotive content. Musk, who is well-known for being active on Twitter, has a sizable following and a high level of engagement. This has led to a rise in the visibility of divisive issues and viewpoints, along with algorithm adjustments.

V. Potential Impact on Society:

Beyond user engagement and platform dynamics, the algorithmic modifications implemented by Twitter have repercussions. It is essential to comprehend the effects of machine-learning algorithms since social media continues to play a big role in influencing public opinion. Long-term impacts could result from the study’s short-term findings, which included the amplified emotional content and out-group antagonism. Due to these consequences, polarisation may become more intense, people may be less willing to have good conversations, and societal differences may continue.

Conclusion:

The recent study from Cornell University and UC Berkeley provides light on the modifications Elon Musk made to Twitter’s algorithms, emphasising the amplified expression of rage and hostility in users’ timelines. According to the research, the algorithm is now emphasising emotional content, particularly rage, which is causing people to express more emotion. Affective polarisation and othering behaviour are also influenced by exposure to algorithmically chosen political tweets. Understanding how these algorithms work is essential for creating constructive online dialogue and fostering a more united society as social media continues to shape public opinion.

Tags: #ELON_MUSK#Social_media#twitter_algorithmsResearchtwitter
Tweet54SendShare15
Previous Post

Best Solution for power Apple users – Upgrade to the OneWorld 100 Adapter

Next Post

Credit Suisse Investor Files Lawsuit Against UBS, Alleging Undervaluation of Price

Ishaan Negi

Ishaan is a student at Sri Venkateswara College, University of Delhi, where he combines his academic pursuits with a deep passion for technology and storytelling. Ever since his school days, Ishaan has been an avid reader, a thoughtful writer, and an articulate speaker. These interests have naturally evolved into a strong inclination towards journalism, especially in the fast-paced world of tech. Known for his balanced approach, Ishaan is committed to presenting unbiased viewpoints and ensuring every story he tells is rooted in facts and multiple perspectives. Whether he’s reporting on emerging startups, corporate developments, or ethical issues in the tech space, he brings a sharp analytical lens and a curiosity-driven mindset to his work. With a strong foundation in research and communication, Ishaan strives to make complex topics accessible to readers while maintaining depth and nuance. His goal is not just to inform but also to spark thoughtful conversations around the ever-evolving tech landscape.

Recommended For You

Weekly Business News: Everything from Fipola’s shutdown to the Kuku FM battle

by Ishaan Negi
July 12, 2025
0
Weekly Business News: Top business updates in this week

Fipola’s Sudden Shutdown Leaves Employees Stranded Once regarded as a rising star in the D2C meat market, Chennai-based meat delivery firm Fipola Retail India Pvt. Ltd. abruptly shut...

Read more

Weekly Startup Funding News: Indian startups raised $133 Mn this week; from Chai Bisket to AMAMA

by Ishaan Negi
July 12, 2025
0
Weekly Startup Funding News: Indian startups raised $447 Mn this week; from Techjockey to Physics Wallah

After a couple of high-octane weeks for India’s startup funding scene, the pulse slowed considerably between July 7 and 12. The ecosystem saw a sharp 58% dip in...

Read more

Venugopal Naidu Says Dairy Industry Must Address Its Tech Challenges

by Rohan Mathawan
July 12, 2025
0
Venugopal Naidu Says Dairy Industry Must Address Its Tech Challenges

India’s dairy sector is a lifeline for over 70 million rural households. It contributes approximately 23% to global milk production. Yet, despite this impressive scale, the industry remains...

Read more
Next Post
Credit Suisse

Credit Suisse Investor Files Lawsuit Against UBS, Alleging Undervaluation of Price

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook flipkart funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?