Capillary Technologies Acquires Minority Stake in Noida-based Exclusife

28 March 2017, India:

Bangalore-based Capillary Technologies has acquired a minority stake in Exclusife by investing an undisclosed amount in the CRM-based startup that targets small and medium retailers in India as per the report by ET.

Exclusife provides mobile-first CRM solutions for millions of SMB retailers in India. The company specifically targets the elusive “offline” SMB retail community with its offerings. It has built a large customer base of nearly 4,500 SMB retail customers in over 22 cities and manages over 22 million consumer profiles.

Aneesh Reddy, co-founder and CEO of Capillary Technologies said, “Exclusife’s SMB-focused solution is totally complementary to the Enterprise CRM solutions from Capillary. This partnership means that, for the first time, retailers and brands of all sizes will have access to best-of-breed solutions. Partnering with best-in-breed companies like Exclusife is a continuation of our strategy to build a comprehensive 360°solution for the retail fraternity and be future ready.”

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Talking about the development, Anand Krushnan, co-founder and CEO, Exclusífe, said, “Capillary’s partnership and investment is a strong endorsement of Exclusífe’s mission of enabling millions of SMB retailers with sophisticated technology. Exclusife’s goal is to change the shopping experience in 40+ Mn SMB retailers that are at the heart of the Indian commerce. Digital India starts with changing your neighborhood shopping experience, one store at a time. Capillary’s support has jump-started our fundraising efforts as we target profitability later this year.”

Capillary Technologies is the leader in cloud-based OmniChannel Engagement and Commerce solutions.  (Image-Exclusife)

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