GMASA 2016 Insights Shared In The Mobile App Summit !

gmasa 2016 insights

The third edition of GMASA held at Bangalore last week saw the conglomeration of tech community not just limited to mobile apps space. The summit saw panel discussions across a wide range starting with “mobile analytics trends for 2016” and covering interesting and informative topics like “alternative routes to monetize your app”, “the journey from app idea to funded mobile startup”, “the valuation of mobile apps in Indian context” and “the road towards mobile only content distribution” amongst many others.

The summit provided the opportunity to have a sneak peak of the government’s contribution to aid the startup ecosystem through the keynote address by Priyank Kharge, Minister of IT and BT, Karnataka.

The event also witnessed representatives from Make In India addressing the new age entrepreneurs and the mobile community. The list of keynote speeches included experts in the industry like Rohit Kulkarni, Payoneer; Arjun Ravi Kolady, Facebook; Krishna Kumar, Flipkart;Rachit Uppal, Twitter and others.

True to its name GMASA – Global Mobile App Summit and Awards, honoured the winning products spread across 20 different categories. The winners list include Flock for Business, Make My Trip for Travel and Local, ShareIt for Tools & Utilities, 1Mg for Medical and BharatMatrimony for Social. See the full list here.

For those who couldn’t attend the event or those who have forgotten to take notes during the event, here’s a list of Do’s and Don’ts insights gathered from the summit.

Developmental Stage

  • Find the need.
  • Eat, breathe and sleep the idea.
  • Be passionate about your app.
  • Understand your customer.
  • Focus on your product.
  • Integrate Google analytics.
  • Do a self validation and also survey for others’ validation.
  • Check and validate assumptions.
  • Keep it simple and less clustered.


  • Don’t scale very soon.
  • Reach and scale with simplicity.
  • Deliver on user intent with search results.
  • Define unit economics.
  • Plan your advert campaign budgeting.
  • Start cross selling.
  • Monitor real-time analytics
  • Try to repeat engagement.
  • Adapt to customer retention techniques (push notifications, email).


  • Have a small user base.
  • Overload with features.
  • Be too much into valuation.
  • Have a large storage size.

The experience in the 2 days summit is what you could remotely describe as the life inside an app store.