mobile marketing Archives

Ramneek Chadha, Chief Operating Officer, Xapads Media

Automated and data driven approach is driving the growth of programmatic advertising: Ramneek Chadha, COO, Xapads Media

Rohan MathawanNovember 10, 2021

How do you see programmatic ad tech platforms growing in India? What has been the primary reason for such a growth and how are they changing the face of the a...

Exclusive InterviewInspirationTech

GMASA 2016 Insights Shared In The Mobile App Summit !

TechstoryJuly 14, 2016

The third edition of GMASA held at Bangalore last week saw the conglomeration of tech community not just limited to mobile apps space. The summit saw panel ...

Events

From Push Marketing To Context: Amplifying With Mobile Contexual Marketing !

GuestMay 13, 2016

Mobile is the future of marketing and mobile contextual marketing refers to the targeted advertising, based upon a customer’s information, search terms they hav...

Business

AppLift’s Rohan Patil Talks About Mobile Marketing In India And The Technology Behind It !

TechstoryApril 27, 2016

AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. ...

Startups

Mobile marketing budget likely to rise by 25%: Study

Dipti GoreSeptember 23, 2015

(Image Credits: culturainteractive.com) Mumbai, Sep 23 (PTI) : Despite Indian marketers allocating 10 per cent or less of their spends on mobile advertising...

BusinessNews