Chinmay Bidkar
(Pic-thehydrocafe.com)
10 May 2016, USA :
More than 222 million monthly Facebook users from the United States and Canada are shocked to learn that what appear to be automated trending news topics on the social media website are in fact topics that are being manipulated by Facebook employees.
Facebook is a platform for people and perspectives from across the political spectrum. There are rigorous guidelines in place for the review team to ensure consistency and neutrality. These guidelines do not permit the suppression of political perspectives. Nor do they permit the prioritization of one viewpoint over another or one news outlet over another. These guidelines do not prohibit any news outlet from appearing in Trending Topics.
Tom Stocky, Vice President of Search, Facebook (Pic- techcrunch)
Facebook’s vice president of search, Tom Stocky, responded to the Gizmodo report in a Facebook post on Monday night, “My team is responsible for Trending Topics, and I want to address today’s reports alleging that Facebook contractors manipulated Trending Topics to suppress stories of interest to conservatives. We take these reports extremely seriously, and have found no evidence that the anonymous allegations are true.”
Trending Topics is designed to showcase the current conversation happening on Facebook. Popular topics are first surfaced by an algorithm, then audited by review team members to confirm that the topics are in fact trending news in the real world and not, for example, similar-sounding topics or misnomers.
Stocky further added,”There have been other anonymous allegations — for instance that we artificially forced #BlackLivesMatter to trend. We looked into that charge and found that it is untrue. We do not insert stories artificially into trending topics, and do not instruct our reviewers to do so. Our guidelines do permit reviewers to take steps to make topics more coherent, such as combining related topics into a single event (such as #starwars and #maythefourthbewithyou), to deliver a more integrated experience.”