13 October 2016, India :
Mobile ad-tech company InMobi witnessed 15-fold growth in Chinese market since past four years and is planning to double the investment in the country.
InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. Through its revolutionary advertising and discovery platform, app developers, merchants and brands can engage mobile consumers globally. Recognized by Fast Company as one amongst the Most Innovative Companies in the world for 2016, InMobi reaches over 1.5+ billion unique mobile devices worldwide.
“In terms of sales and operations, we have doubled our investments in China over the last two years, and today China investments constitute 40% of the total sales and operations investments. Our investment in China will grow by another 100% in 2017,” InMobi’s global head of marketing Arun Pattabhiraman told ET.
Pattabhiraman said with expansion plans in China, the Dragon nation will become InMobi’s highest revenue-generating market, overtaking the US.
InMobi aims to invest $15 million in the China business in 2017 to continue to fuel the growth potential in its fastest-growing market, Pattabhiraman added. Source- ET
