18 August 2016, India :
Social commerce platform Meesho has raised an undisclosed amount of angel funding from investor Rajul Garg, besides other investors, two people familiar with the development told.
Y Combinator- backed Meesho is an app which helps merchants in India to manage their ecommerce businesses on WhatsApp and Facebook
Meesho was founded by IIT Delhi alumni Vidit Aatrey and Sanjeev Barnwal in 2015 in Bangalore. Aatrey has previously worked with InMobi and ITC, while Barnwal has worked with Sony and Samsung. The company qualifies itself as the Shopify for small businesses in India.
“It is a very common for SMBs to use WhatsApp groups to keep customers updated on new products and to close transactions over chats. Marketing to your customers through WhatsApp has inherent limitations: every new product requires a separate notification, and pictures of products sent eat up the memory on a customer’s phone,” said Aatrey.
“With Meesho, communication between merchants and customers is streamlined and less intrusive, which increases the lifetime value of a customer. Additionally, customers can’t pay for items over WhatsApp,” he added.
Meesho creates online pages for these merchants which can be managed from its mobile app. Merchants can update products, edit the store, manage orders on these pages.