Udit AgarwalAdobe has now acquired Allegorithmic makers of the “Substance” which is the industry standard for the 3D textures and material creation in the video and game post-production, for an undisclosed amount.
By collaborating with France based Allegorithmic substance, 3D design tools with the Adobe Creative Cloud imaging, video and motion graphic tools, Adobe will enable the video game creators, VFX artists working in the Television and Film, designers and marketers to deliver the next generation immersive experiences, the company revealed in an interview.
‘Creative Cloud is the creative platform for all, and ‘Substance’ products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero,’ said Scott Belsky, Chief Product Officer and Executive Vice President, Creative Cloud, Adobe.
The CEO and Founder of the Allegorrithmic Sebastien Deguy will take a leadership role in the Adobe Broader 3D and immersive design efforts as the role of Vice President.
‘We are excited to join the team, bring together the strength of Allegorithmic’s industry-leading tools with the Creative Cloud platform and transform the way businesses create powerful interactive content and experiences,’ added Sebastien Deguy, CEO and founder, Allegorithmic.