Rohan Mathawan
Gambling is one of the most popular pass-time activities in the world. For as long as money has been existing (probably even before the invention of money) gambling on the outcome of different events has been around. The invention of online betting bookmakers saw an increase in the number of bettors and casino gamblers. Many people can now bet on their favourite sports right from the comfort of their homes. As gaming and gambling are becoming more advanced, bettors are adopting new sophisticated technology like AI and machine learning to reduce their losses and maximize their chances of landing massive payouts. This article covers everything you need to know about the use of Artificial Intelligence (AI) in online gambling and much more.
Use of Artificial Intelligence in Online Gambling
Since the invention of Artificial Intelligence (AI), it has become part and parcel of every technology that we use. It is being used almost everywhere in the world, including the gambling industry. As a fact, many online casino operators are now focused on providing AI-powered 3D games, which are more intriguing and engaging. What is even more exciting is that some AI technologies have proven to outsmart some of the best players in the world. The speed at which AI systems and Machine Learning are picking up in the online gambling industry is alarming. For instance, back in 2017, Google’s DeepMind AlphaGo AI platform defeated Go player Ke Jie – one of the world’s superstars. Again in 201, AlphaZero and AlphaGo offshoot bet Stockfish 8 – the world’s champion chess program. However, it should be noted that Artificial Intelligence (AI) machines are also vulnerable.
How Artificial Intelligence and AI are Going to Change the Online Gambling Industry
Adoption of Smart Data
Online casinos are known to collect customer data in order to provide them with better services, including personalized gaming experience, promotional offers and ads. It is no wonder casino operators are employing Artificial Intelligence (AI) machines to help them in analyzing the player’s behaviour and know how to outsmart them. Unlike the human brain, which can fail, the AI machines are designed to pull merge patterns and trends to give precise answers. Since many players accept their personal data to be used by casino operators as they like, it provides the operators and upper hand in profiting.
Enhance Customer Support
Regardless, you choose to play on mobile or desktop device; you will enjoy 24/7 customer support, all thanks to AI technology. Many online casinos have ‘Live Chat’ feature that comes with bots to provide answers to all your questions. These bots are slowly replacing real human support agents as they can work without getting exhausted.
Prevent Gambling Addiction
Problem gambling is one of the biggest nightmares in the gambling world. Online casino operators are using different techniques to provide a permanent solution to this problem, such as allowing players to be blocked for life. Using advanced AI technology, operators will be able to identify players who are developing gambling addiction and provide the best solution before the situation gets out of hand.
Provide Better Odds
One of the biggest problems in the gambling industry, especially in land-based casinos, is creating fair odds. With the invention of Artificial Intelligence (AI) technology, online operators are able to provide better and much fair odds than their land-based counterparts.
Prevent Cheating
Since AI gadgets use very sophisticated technology in calculations, many punters are afraid that they might outsmart them soon. Some casino operators may use these new modern technologies to their advantage. However, it is correctly used; it will help operators in identifying cheating players.
Improve Security
The latest AI technology is not only designed to reward but to protect players as well. Some online casinos use AI bot to enhance the security of customer data and transactions. Using modern technology to prevent theft is reliable and simple to use.
Bottom Line
It is not easy to predict the future of AI technology, but there is no doubt that it has significantly influenced different areas of life. Currently, online casinos are more personalized to provide players with a more intuitive experience that before. With modern technology that can benefit both operators and players, we are likely to see Artificial Intelligence being adopted in many other areas.