Chinmay Bidkar
25 April 2017, USA:
Apple is all set to reduce the affiliate commission rate on the Apps and In-App Purchases down to 2.5% from 1st May 2017.
The iTunes Affiliate Program pays a commission from Apple’s portion of the sale of apps and other media when a purchase is made with a link that contains the affiliate credentials of a member of the program. Anyone can join, but the Affiliate Program is used heavily by websites that cover media sold by Apple and app developers as per the report by Macstories.
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Apple stated. “Starting on May 1st, 2017, commissions for all app and in-app content will be reduced from 7% to 2.5% globally. All other content types (music, movies, books, and TV) will remain at the current 7% commission rate in all markets. We will also continue to pay affiliate commissions on Apple Music memberships so there are many ways to earn commissions with the program.”
So, yeah, this change in affilate commissions pretty much sucks. We don’t rely on links alone (thankfully), but we’ll be affected by it. pic.twitter.com/85V94DBPqQ
— Federico Viticci (@viticci) April 24, 2017
“We will also continue to pay affiliate commissions on Apple Music memberships so there are many ways to earn commissions with the program,” the company noted.
Apple did not state why the commission rate is being changed, it’s obvious the company is looking to retain more profit from apps and in-app purchases. The site also predicted this sharp reduction will greatly impact the small- to mid-sized websites that offer news content and reviews as per the report by IBT. (Image- eightinc.com)
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