Moskovitz couldn’t are more pleased. By rejecting his suggestion, his employees demonstrated one among the central tenets of Asana, both the corporate and therefore the software it makes: The boss is not right, whether or not he’s always the boss. Many companies pay pretense to the present notion; Asana has institutionalized it and rendered it as code.
For all the stylish keep Asana offers–yoga classes, kombucha on tap, three free and delicious organic meals each day, unlimited vacation and generous family leave–the over-the-top perks don’t seem to be necessarily what bring people here, nor do they explain why the 300-employee Asana is one in every of the happiest workplaces around. More often, it is the opportunity to wield responsibility in a very way that’s hard to search out elsewhere. From the start, Asana’s two founders, Moskovitz and Justin Rosenstein come into being to make a culture unlike the other, one where job titles are malleable, transparency is absolute, failure is met with Zen calm, and also the only qualifications are self-awareness and curiosity.
Asana means it–so much that Moskovitz will walk out of a gathering, as he did that day in 2016, instead of risk influencing the end result together with his two cents. “Even if you tell them it’s their call, knowing what the CEO thinks can feel like an on the spot order,” he says. “In this case, I had made a number of the initial decisions myself, giving them extra inertia, so I wanted to form a container where the team felt liberal to go their way.”It was founded in 2008 by Facebook co-founder Dustin Moskovitz and ex-Google, ex-Facebook engineer Justin Rosenstein, who both worked on improving the productivity of employees at Facebook. the merchandise launched commercially in April 2012. In December 2018 the corporate was valued at $1.5 billion.
Asana was created in 2008 by Facebook co-founder Dustin Moskovitz and engineer Justin Rosenstein. Both of them left Facebook to induce fully emerged within the new project and begin Asana, which by the way was named after the Sanskrit word for Yoga meditation pose.
Back in 2011, they came up with their browser-based app and mobile apps. The app comes with support for both Apple iOS–with recent updates specifically for iOS 11–and Android.In April 2012, Asana released its API to third-party developers. In 2013, Asana presented Organizations, directed for the business of every type to use it, reporting tools to enable teams to manage project advancements also because it admin tools. In 2014, Asana came up with a replacement feature Calendar view to assess projects and tasks, its iOS app and dashboards, and in January 2015 launched its Android app. During the identical year, launched team conversations.
In 2016, Asana integrated admin features including member management, team management, moreover as security controls for a password. the identical year, Asana came up with custom fields. An architectural infrastructure to customize Asana’s information management to watch closely big data for companies.
In 2017, Asana reported its integration with the Microsoft team, so users can still track their work and maintaining a conversation within the messaging tool. In 2018, Asana introduced a brand new feature called Timeline, directed to businesses to plan and track their projects.
On January 31, 2018, Asana announced a $75-million Series D round of funding, led by Generation Investment Management. The round valued the corporate at $900M.
As of January 2018, Asana claims over 35,000 paying customers, including AB-InBev, Viessmann, eBay, Uber, Overstock, Navy Federal banking company, Icelandair, and IBM.
In September 2018, Asana announced that it had reached 50,000 paying customers and a 90 percent YoY revenue rate.
In November 2018, the corporate raised $50 million during the fifth round of funding, despite having another $75 million earlier the identical year. The round valued Asana at $1.5 billion. As of the identical month, the corporate isn’t yet profitable.
In August 2020, Asana filed for a right away listing with IPO plans.
Asana could be a software-as-a-service designed to boost team collaboration and work management. It helps teams manage projects and tasks in one tool. Teams can create projects, assign work to teammates, specify deadlines, and communicate about tasks directly in Asana. It also includes reporting tools, file attachments, calendars, and more.
In May 2013, Asana launched Organizations, the simplest way for companies of all sizes to use Asana, reporting tools to assist teams monitor project progress, and IT admin tools
In 2014, Asana launched Calendar View for projects and tasks, its native iOS app, and Dashboards.
In January 2015, Asana released its native Android app. Later that year, the corporate added team conversations. In September 2015, Asana unveiled a very redesigned application and brand. In 2016, Asana added administrator features including member management, team management, and password and security controls. Then, status updates were added so teams could communicate the state of a project to stakeholders, and task dependencies followed in July 2016. In September 2016, the corporate launched custom fields, “an interface and architecture which will allow you to tailor Asana’s information management to hide a range of structured data points”. some months later, Asana launched Boards so teams could organize and visualize their projects in columns. The Verge reported that “By integrating lists and boards into one product, Asana may have just vaulted prior to its rivals.” the corporate also released pre-made project templates.
In March 2017, Asana announced its integration with Microsoft Teams, followed by the launch of custom project templates in June. In fall 2017, start dates, a brand new integration with Gmail, and comment-only projects were released. Also in November, Asana launched its app in French and German.
At the start of 2018, Asana launched a brand new CSV importer so teams could upload their data into the app. In February 2018, the app was released in Spanish and Portuguese. In March 2018, Asana announced a replacement interactive feature called Timeline, which businesses can use to visualise and design their projects.
Asana has integrations with other SaaS tools, including Gmail, Slack, Microsoft Outlook, Dropbox, Box, Google Drive, Zapier, IFTTT, Wufoo, JotForm, Okta, OneLogin, Harvest, Instagantt, and Zendesk.