02 August 2017, India:
Online entertainment ticketing platform, BookMyShow has acquired Nfusion, a media platform, for an unspecified amount in an all-cash deal to foray into audio entertainment.
Nfusion has now been integrated with the BookMyShow platform to launch Jukebox, where users download music. Through Jukebox, BookMyShow already offers free music downloads to its users. Any time users book movie tickets on BookMyShow, they are rewarded with music credits which can be redeemed to download their favourite songs on the Android or iOS app.
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Launched in August 2007, Bookmyshow is one of India’s largest entertainment ticketing portal today. From movies to events, plays & concerts to sports, we are proud to bring them all to you.
“We have already established our video content vertical and are now excited to foray into audio entertainment through our offering ‘Jukebox’. The Nfusion team has brought with them immense experience, innovation capability as well as expertise in building and managing scalable tech solutions. With them and our music label partners, we look forward to offering the widest variety and possibly the best curated audio content to our users,” said Parikshit Dar, Director, BookMyShow.
Aditya Kuber, Associate VP – Audio Entertainment at BookMyShow said that everything that the company offers under audio entertainment will be under Jukebox. Kuber will be driving the audio initiative for the company through partnerships with music labels and distributors, creating exclusive audio content for BookMyShow users.
Founded in 2009 in West Asia by Shoaib GM Khan, Sivagurunathan S and Prabhakar Reddy as a high definition video-on-demand platform, Nfusion allowed users to stream videos online. As part of the deal, Shoaib and Sivagurunathan will join BookMyShow with Shoaib heading Nfusion while Sivagurunathan will lead the architecture and development operation teams at BookMyShow.
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