Chinmay Bidkar
01 February 2017, India:
Curefit, led by former Flipkart executives Mukesh Bansal and Ankit Nagori, has acquired Bengaluru-based fitness chain The Tribe for a mix of cash and equity as per the report by ToI.
CureFit is an innovative combination of engagement, coaching and delivery through a combination of online and offline channels. Both experiences, seamlessly integrated will provide end-to-end proactive health management to consumers. Through this solution, consumers will be able to enjoy a better quality of life, reduce the probability of falling sick and significantly reduce risks for long-term chronic diseases.
CureFit co-founder Ankit Nagori, said, “We have invested in The Tribe because it follows a similar fitness philosophy of group training by using various no-machine formats. This investment will increase our reach in the key sought-after locations in South Bangalore that will allow a wider access to members and non-members.”
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Shwetambari Shetty , Co-founder of The Tribe Fitness Clubs said, “We believe that The Tribe will benefit from Curefit’s broader health and well-being model apart from their expertise in this area.” Shetty will join CureFit’s management team.
The Tribe is a place where fitness experts and fitness enthusiasts come together to change everything we know about living a healthy life. The vision is to create a lifestyle that engages Tribe members with diverse fitness programs that help them explore their bodies in new ways.