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Deen Dayal Upadhyay Swaniyojan Yojana Will Give A Rural Avatar To Startup India Initiative


28 March, 2016, New Delhi: Startup India initiative will get its new rural look as the government plans to incorporate the campaign in soon to be lunched Deen Dayal Upadhyay Swaniyojan Yojana. Designed by the rural development ministry, the program will be backed by MUDRA Bank loans, innovative credit linkages and self-help groups.

For the proper implementation of the program, government will going to hold meeting with the emerging entrepreneurs in the startup sector to take their advice for the successful launch. On the lines of the Startup India initiative launched by Prime Minister Narendra Modi in January, the Swaniyojan Yojana is finalizing its action plan and the incentives it will provide the rural poor looking for self-employment options, reports ET.

As per one of the government officials, “The scheme will provide the basic skill sets required for self-employment in various fields and thereafter we would provide credit linkages, incubation centres wherever needed.”  Apart from providing funds to start their own business, government will also be organising some workshops to sharpen the skills of the people living in the rural areas. These workshops will focus on some of the popular services such as driving, plumbing, agriculture, dairy farming, grafting and horticulture among others.

“The rural unemployed need not leave their land in search of wage employment if they have entrepreneurial opportunities,” an official stated further. The rural development ministry is in talks with other government departments including textiles, animal husbandry and food processing to help the rural poor collaborate in setting up businesses across various sectors, reported ET.




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