• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Thursday, May 22, 2025
  • Login
  • Register
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home Business

Digital Advertising Trends That Will Dominate 2016 !

by Guest
April 7, 2016 - Updated On July 13, 2022
in Business
Reading Time: 4 mins read
0
Digital Advertising Trends That Will Dominate 2016 !
TwitterWhatsappLinkedin

Digital Advertising Trends

You might also like

Epic Games’ Fortnite Makes Triumphant Return to Apple’s App Store After Nearly Five-Year Ban

Paramount Faces Political Firestorm Over Possible Trump Lawsuit Settlement

Intel Considers Selling Network and Edge Units Amid Strategic Overhaul Under New CEO

Just four months into the year and you can already tell that 2016 is going to be all about integrated digital strategy. Look around and you will see digital advertising taking sprints matching those of Usain Bolt’s. In a similar vein, a recent PwC report found that global digital advertising revenue is expected to grow from US $135.42 billion in 2014 to US $239.87 billion in 2019, a CAGR over the period of 12.1%. If this happens, a king-size chunk of brands’ advertising budgets will belong to digital, which will undoubtedly propel digital advertising to overtake TV to become the largest single advertising category by 2019, a trend that has already taken the US by storm in 2016.

If you can’t beat them, join them !

And this is just the start ! With the increase in smartphone penetration, digital content is thriving more than ever. Because of this, the popularity of branded content has taken a hit, forcing marketers to think. Now we have brands partnering with content creators to make sure that they’re right in front of their target audience at all times, and to what extent? Supermodels Gigi Hadid and Kendall Jenner are minting money by giving brands their 15 minutes of fame through ingenious product positioning in their Instagram photos. Indian YouTube sensations – AIB and TVF – are now getting brands to sponsor their videos by placing the brand’s content within theirs. Hitting the nail on the head was PepsiCo’s CMO, Vipul Prakash, who said: “If a consumer has X amount of bandwidth, would he watch a song or your content? Your content has to be interesting enough to be chosen.”

Mobile Advertising

The world is going mobile, and that’s where marketers are targeting their audiences. As a matter of fact, the PwC report believes mobile marketing to be the next big thing. While display internet advertising revenue was the second-largest component of digital advertising revenue in 2014, maintaining a solid 7.9% CAGR to 2019, mobile revenues displayed a rapid growth of 23.1% CAGR. The meaning? Mobile advertising will undoubtedly overtake display by the end of the forecast period.

Programmatic Advertising

The rise of the mobile medium and digital advertising seems to be fueling the rise of another trend – programmatic advertising. That, and the fact that industry Goliaths such as Facebook and Google’s advertising products are all programmatic. If a report by Salesforce is to be believed, a little less than 50% of all display advertising was purchased programmatically or through a technology platform and an API in the year 2014. This is expected to grow further to 67% in 2016, says the report, adding that in the year 2016, mobile programmatic ad revenue will reach a whopping $9.3 billion!

Native Ads

Another area where we are going to see a lot of spending is native ads. One of the most popular yet widely contested trends in digital marketing, as 41% of brands across the world are already giving it a prominent place among their marketing mix. These ads blend in seamlessly with content to ensure that the user experience is not compromised, something that they have been commended as well as criticised for. Given the moral debate surrounding the concept, we have already started to see next-gen native advertising companies implementing innovative solutions to tackle this problem head on and create more engaging platforms for brand marketers to reach out to the tech-savvy audiences.

Content Marketing

2016 isn’t just going to be about new trends; in 2015, “content is king” was the war cry of marketers around the planet. Looks like content still is king. In 2016, we will see marketers trying to inject their brands within popular content that is contextual to their brand in an attempt to reach their target audiences, as opposed to creating their own content. Content personalisation will be a key theme, with the aim being to speak to the consumers directly, as will cross-channel strategies, where similar content will be optimised for each unique platform. That being said, marketers will focus more on analytics and using engagement data to track actions and outcomes in order to perfect personalisation.

The change in wind is not just limited to practices !

Now no more will the knowledge and understanding of the social media ecosystem be a preferable quality, it will be a necessity. With millennials forming a large part of the consumer base and digital marketing budgets now taking significant chunk in the overall marketing spends, big brands are now bringing in Digital Marketing directors. These executives are right up there at the top management, and are expected to bring to the table disruptive, creative and digitally implementable ideas that would help the brands to connect with their consumer base and their workforce.

So there you have it – digital advertising trends that will dominate the industry in 2016. Will they change the way that we practice or perceive advertising? That remains to be seen.

(Disclaimer: This is a guest article contributed on Techstory. All content as well as views expressed are those of the author. Techstory is not responsible or liable for any content in this article)

About The Author:

arpit Arpit Jain is the co-founder and CEO of GreedyGame, an in-game native advertising platform. He is an alumnus of IIT Ropar and has previously worked with PayPal Innovation Labs. Arpit has also led several social entrepreneurship projects such as LabourChowk and FarmFresh, before starting GreedyGame. GreedyGame is a native advertising platform that enables branding on the mobile space. It gets rid of the intrusive banner ads on mobile games by enabling dynamic native advertising within games.

Tags: Arpit JainBrandingContent MarketingDigital MarketingGreedygameMobile AdvertisingNative AdsProgrammatic Advertising
Tweet54SendShare15
Previous Post

Amazon India – The Rise Of Amazon.in(dia) !!

Next Post

How To Raise Money – How To Start A Startup !

Guest

Recommended For You

Epic Games’ Fortnite Makes Triumphant Return to Apple’s App Store After Nearly Five-Year Ban

by Anochie Esther
May 22, 2025
0
Fortnite

In a twist that has been long awaited by millions of fans and closely monitored by the tech and gaming industries alike, Fortnite is finally making its comeback...

Read more

Paramount Faces Political Firestorm Over Possible Trump Lawsuit Settlement

by Harikrishnan A
May 22, 2025
0
Paramount Faces Political Firestorm Over Possible Trump Lawsuit Settlement

Three senior U.S. senators are raising red flags over media giant Paramount Global’s ongoing legal entanglement with President Donald Trump, warning that a settlement in his $20 billion...

Read more

Intel Considers Selling Network and Edge Units Amid Strategic Overhaul Under New CEO

by Harikrishnan A
May 22, 2025
0
Pentagon Halts $2.5 Billion Chip Grant to Intel,

In a significant pivot that could reshape Intel’s future, the tech giant is quietly weighing whether to sell off its network and edge computing business units. The move...

Read more
Next Post
How To Raise Money – How To Start A Startup !

How To Raise Money - How To Start A Startup !

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook flipkart funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?