Programmatic Advertising Archives

Ramneek Chadha, Chief Operating Officer, Xapads Media

Automated and data driven approach is driving the growth of programmatic advertising: Ramneek Chadha, COO, Xapads Media

Rohan MathawanNovember 10, 2021

How do you see programmatic ad tech platforms growing in India? What has been the primary reason for such a growth and how are they changing the face of the a...

Exclusive InterviewInspirationTech

7 Advantages Of Programmatic Advertising And Why It Is A Vital Digital Marketing Tool

GuestMay 10, 2017

Successful businesses are those which exploit not one, but several effective digital marketing channels/ tools in their arsenal. This enhances their marketi...

Business

6 Mobile Advertising Trends To Look Out For In India

GuestMarch 15, 2017

Mobile advertising - a rapidly growing sector under digital advertising has been outpacing other sectors and will continue to do so due to the ever increasi...

Business

Programmatic Advertising Industry In India And International Markets !

GuestNovember 4, 2016

Almost everyone in the domestic and international market is familiar with online advertising. These are basically the ads that appear on a search engine, a ...

Business

How Technology Is Fueling Mobile Advertising !

GuestMay 3, 2016

With mobile emerging as the dominant screen for consumers, the nature of digital advertising has evolved over the last couple of years, as the latter moved away...

Tech

Digital Advertising Trends That Will Dominate 2016 !

GuestApril 7, 2016

Just four months into the year and you can already tell that 2016 is going to be all about integrated digital strategy. Look around and you will see digital...

Business