• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Sunday, May 18, 2025
  • Login
  • Register
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home Business

Grofers rebrands as Blinkit, with a focus on quick commerce

by Balraj
December 14, 2021
in Business, India News, Startups, Tech
Reading Time: 2 mins read
0
Grofers rebrands as Blinkit

Courtesy: Blinkit (formerly Grofers)

TwitterWhatsappLinkedin

Grofers, an online grocery delivery startup, has rebranded as Blinkit to illustrate its focus on quick commerce or 10-minute grocery delivery. The rebranding comes just a few months after the company announced its plans to deliver groceries in 10 minutes or less.

You might also like

Report: OpenAI and UAE Partner to Build Massive Data Center

The Best Memorial Day Tech Deals of 2025: Big Savings on Apple, Amazon, Dyson, and More

Xiaomi to Launch First High-End Self-Developed Mobile Chip as It Reenters the Silicon Race

Grofers rebrands as Blinkit
Courtesy: Blinkit (formerly Grofers)

Grofers shared the news in a blog post, which founder Albinder Dhindsa later tweeted. Blinkit said in a blog post, “We learned a lot as Grofers, and all our learnings, our team, and our infrastructure is being repurposed to pivot to something with staggering product-market fit – quick commerce. Today, we are surging ahead as a new company, and we have a new mission statement – “instant commerce indistinguishable from magic”. And we will no longer be doing this as Grofers – we will be doing it as Blinkit.”

The new name clearly indicates that deliveries will happen in the blink of an eye. Albinder further said that Grofers has fulfilled over a million orders per week across 12 cities in India, adding that “this is just the start.” The company announced last month that it expected to set up 150 dark stores by December, bringing the total number to 350, for rapid commerce to deliver orders in around 10 minutes. It had stated at the time that it had a 3 million monthly order run rate and had grown 3.5x in the last two months.

When the firm announced that it would deliver groceries in 10 minutes, it was encountered with severe criticism. Netizens were desperate to take up arms against Grofers, accusing it of putting delivery workers’ lives in danger. Dhindsa responded with a statement claiming that the 10-minute delivery window was attainable due to the company’s decentralized store distribution and efficient sorting and packing methods. While standard e-commerce deliveries can take a day or more, quick commerce (or q-commerce) allows customers to receive small quantities of goods in a shorter amount of time.

Grofers joined the unicorn club in June of this year after a $120 million investment from Zomato when talks about a potential merger between the two startups fell down. It is also in talks to raise around $500 million in a fresh funding round from existing investor Zomato Ltd.

Now, the company faces stiff competition from food tech major Swiggy, which is focusing on 15-minute delivery with its Instamart platform, and quick grocery delivery startup Zepto, which is strengthening its presence in the space.

Some report suggests India’s retail sector is expected to reach $1.7 trillion by 2026, rising at a 7.8 percent CAGR over that time. Ecommerce is likely to grab 11.4 percent of the total retail sector by 2026, growing to a $200 billion market by that time. This growth will be mainly fueled by advances in digital infrastructure.

Source: Blinkit Blogpost

Tags: Albinder DhindsaBlinkitEcommerce in IndiaGrofersHyperlocal Delivery Servicehyperlocal delivery startupQuick Commercezomato
Tweet54SendShare15
Previous Post

What is growth hacking? Definition and examples

Next Post

Doge Dash: Everything you need to know

Balraj

Balraj writes about Startup, Business, Technology related news on Techstory... For Business Enquires related to TechStory; Get in touch on: [email protected]...

Recommended For You

Report: OpenAI and UAE Partner to Build Massive Data Center

by Sneha Singh
May 18, 2025
0
Report: OpenAI and UAE Partner to Build Massive Data Center

Tech giant OpenAI will be part of building what may be one of the world's biggest data centres in the United Arab Emirates, a Bloomberg News report published...

Read more

The Best Memorial Day Tech Deals of 2025: Big Savings on Apple, Amazon, Dyson, and More

by Anochie Esther
May 18, 2025
0
Memorial Day

As Memorial Day approaches, many Americans prepare for backyard barbecues, summer getaways, and a well-earned long weekend. But beyond the grilled burgers and fireworks, Memorial Day has quietly...

Read more

Xiaomi to Launch First High-End Self-Developed Mobile Chip as It Reenters the Silicon Race

by Anochie Esther
May 18, 2025
0
Xiaomi

In a bold move that marks a new chapter in its technological evolution, Chinese electronics giant Xiaomi has announced plans to unveil its latest self-developed mobile processor, the...

Read more
Next Post
DOGEDASH

Doge Dash: Everything you need to know

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook flipkart funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?