Online micro-delivery startup Milkbasket has raised $3 million in Per-Series A round of funding from Unilever Ventures. The startup will use the fresh capital to strengthen technology as well as in expanding their assortment and customer base and monetising other streams of revenues.
“We have always believed that Milkbasket’s unique model will find its play in the large online grocery market. The endorsement from Unilever Ventures is an important mark of confidence in our potential,” said Anant Goel, CEO of Milkbasket.
Anant further said, “At present, Milkbasket is growing exponentially and has become a popular brand in the city of Gurugram. Our vision is to become a strong player in online top-up groceries platform in India within the next five years, and we strongly believe that this is an important milestone in our journey.”
“Unilever Ventures aims to support some of the most disruptive emerging commerce models and Milkbasket’s approach, leveraging Indian consumers habits and preferences, bringing convenience and attractive unit economics is definitely one of them,” said Olivier Garel, Head of Unilever Ventures.
Milkabasket was founded by Anant Goel, Ashish Goel, Anurag Jain and Yatish Talavadia in 2015. It is a micro-delivery service for groceries. The company has introduced flexi ordering and contactless delivery.