Mydala Partners With Airtel To Power Deals And Coupons


Partnership to provide incredible deals to users who recharge on the nations’ top mobile carrier

March 19, New Delhi, India: mydala, India’s largest coupon and discount marketing platform, has announced its partnership with Airtel to provide deals and offers to subscribers while recharging their accounts on ‘My Airtel’ mobile app. (Read full story of Mydala here)

Speaking on the partnership, Anisha Singh, Co-Founder & CEO, mydala, said, “We are excited to partner with Airtel on this strategic initiative. India’s growing mobile Internet population is increasingly scouting for discounts for everything – from movie tickets to restaurants and lots more. Globally, mobile coupons are gaining a lot of traction as they can be easily targeted and are much simpler to use. The overall Indian retail and consumer services industry targeted by coupons stands at USD 53 billion and close to 7% of the total retail sales are impacted by coupons*. It’s an exciting opportunity and we look forward to enriching the Airtel subscribers’ experience and strengthen loyalty for the brand.”

With this partnership, mydala will provide subscribers with deals and offers in categories like beauty and wellness, entertainment, food, shopping and others. Coupons for the most popular brands like PVR Cinemas, Café Coffee Day,,,,, Archies, VLCC, Pantaloons and more, will be available for the users.

 “The all new ‘My Airtel’ app has a contemporary design interface that will simplify our customer journeys and allow them to do much more efficiently and effectively. We are delighted to partner with mydala to offer ‘Airtel Surprises’ – the best deals and offers that come alongwith recharges for our customers pan India”, said Srini Gopalan, Director – Consumer Business, Bharti Airtel (India).

mydala has 50 million unique visitors, 25 million registered users and 4 million transacting customers per month, of which a majority are in the non-tier-I cities. mydala is also the largest mobile commerce platform in the country doing over 6.6 million transactions per month with 80% of these from mobile platforms.  mydala’s mobile offerings allow consumers to use location-based services and view deals on-the-go. mydala’s coupon network and data analytics enables telecom providers to reach out to the vast mobile audience1 pan India with utility-based content.

Established in 2009, mydala is India’s largest promotion led hyper-local online/ mobile marketing platform for large brands, SMEs and MSMEs involved in providing consumer products and services; enabled by their 150,000+ advertiser/merchant base to target 400 million consumers across 200+ cities in India.

mydala’s footprint and reach offers customized and cost-effective solutions to advertisers/merchants to reach their target audience through attractive offers and promotional campaigns. mydala has 4 million transacting customers monthly and enables over 300cr of retail every month. mydala is also the largest mobile commerce platform in the country doing over 6.6 million transactions per month with 80% of these from mobile platforms.