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Pinterest shares paused after PayPal’s interest in purchasing

Morning Brew reports that Pinterest shares paused after Bloomberg reported that PayPal explored the option of purchasing. The stocks halted twice before gaining 11%. Meanwhile, PayPal dipped more than 3%.

Pinterest, Snap benefit as advertisers move away from Facebook - The Hindu

Image credits- The Hindu

According to CNBC, Pinterest declined to comment on this. It is further known that PayPal discussed the pricing details as $70 apiece, which would make the company’s potential value $39 billion. On Tuesday, the Pinterest stock closed at $55.58 per share.

During the pandemic, PayPal has largely benefitted as a result of increasing online shopping. The acquisition could make the company push towards social commerce. Many tech spaces are working on the same, to increase their social commerce, like Facebook.

Additionally, not long ago, people started considering buying shares of Pinterest for various reasons. It is a free online platform, which has been rigorously working on improving the user interface like TikTok. Till recently the evaluation showed good results according to The Motley Fool. However, the company did lose 24 million customers last quarter. The large number indicates that investors are willing to wait and see how things turn around. As PayPal news comes around, things seem to be haywire. Last month, PayPal was in talks with Paidy, a Japanese buy now. To increase its Japanese platform, the company invested $2.7 billion on Paidy.

Repositioning its business

Both Pinterest and PayPal have been focusing on repositioning it’s business platforms. PayPal also owns the mobile payments service Venmo. With which the company has been testing the “buy-now-pay-later” idea recently. Pinterest recently has been trying to attract more people to use their application by changing their user interface. The company plans to invest $20 million in “creator rewards”. Launching original content, the ability to respond to videos and many more features are being worked on.

Though the company has been working on redesigning its whole homepage. There could be no saying of how things will be if and when Paypal takes over. Pinterest has been pushing towards changing its business model. Considering how TikTok has been gaining users in large numbers, especially due to the interface. Pinterest has also been considering new creative ways to have more interaction.

Facebook has been challenging Pinterest with Instagram recently. Recently Instagram also tried adding a shop button on its pages. The competition keeps increasing as many other companies from various sectors are entering the digital platforms. Additionally, earlier this month, Pinterest’s co-founder Evan’s Sharp resigned to join as Apple design guru Jony Ive’s new creative collective LoveForm,

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