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POPxo Raises $2.7 million Funding from GREE Ventures, Kalaari Capital and IDG Ventures India

by Chinmay Bidkar
March 16, 2017
in News
Reading Time: 1 min read
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POPxo Raises $2.7 million Funding from GREE Ventures, Kalaari Capital and IDG Ventures India
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16 March 2017, India:

Kalaari capital backed media startup POPxo has raised $2.7 million in a series-B round led by Japan’s GREE Ventures, along with existing investors Kalaari Capital and IDG Ventures India.

POPxo was founded by Priyanka Gill and Namrata Bostrom in 2014 and is headquartered in Hauz Khas Village, New Delhi. It creates stories, videos and social media content about the things young Indian women care about. We talk about everything from fashion and beauty to weddings and work.

Also read- GOPRO TO LAY OFF 17% OF THE WORKFORCE

“Among women-centric media startups, POPxo is definitely the one gaining a large amount of traction from women in metros, as well as those in smaller towns. They will focus more on monetization through brand integration over subscriptions since the latter doesn’t work well in India but their target is to break even soon,” said a person who is aware of the situation to ET.

An email query sent to the company seeking more details on the fundraising did not elicit an immediate response. Kalaari Capital manages $650 million funds with a strong advisory team in Bangalore investing in early-stage, technology-oriented companies in India. (Image- POPxo)

Also read- YOU CAN NOW SEND OR REQUEST MONEY THROUGH YOUR GMAIL
Tags: fundingGREE VenturesIDG Ventures IndiaInvestmentKalaari CapitalPOPxo
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Chinmay Bidkar

Curious, Keen Observant & Dynamic! Chinmay finds peace in meeting people who work hard for humanity. He has new found interest in Gadgets and Techs and at Techstory he gets to write about it! Reach out at- [email protected]

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