Indian online beauty platform Purplle.com has now secured $30 million as a part of its Series C funding round led by the Goldman Sachs. The round also saw the participation from the Blume Ventures, JSW Ventures and IvyCap Ventures.
According to the startup, the new funding will now be going to be utilized to augment its unique supply of brands and products on the platform via partnerships, enhance the company data stack via investments in the women-focused digital content, and others.
Purplle is an online beauty and personal care eCommerce platform which offers the personalized digital shopping experiences for the consumers by creating detailed user personas.
Speaking on the investment, Purplle’s Co-founder and CEO Manish Taneja said,
“This investment from Goldman Sachs is a testament to the promise and potential of Purplle. This new funding will help propel the business to its next phase of growth for our customers and investors.”
Elaborating on the company’s growth plans, Rahul Dash, Co-founder of Purplle added,
“This milestone funding will help us expand and strengthen our supply chain, marketing, and technology. Given our rate of progress, we expect our growth in scale and size to expand ten-fold by the end of 2023.”